Small-business owners work hard to drive traffic to their websites. Whether you’re using search engine optimization (SEO), traditional offline advertising or pay-per-click ads on networks like Google AdWords and Bing AdCenter, generating website traffic takes time and effort. But are you converting as many visitors into buyers or leads as you could be? Increasing your website conversions […]
ScanBuy will support QR codes appearing on “tens of billions of Coca-Cola cups” available at 7-Eleven, Subway and other locations. The codes will promote the beverage maker’s commitment to the “Save the Polar Bears” campaign, Mike Wehrs, ScanBuy CEO and president, told MediaPost. Wehrs expects the “Polar Bears” effort to experience heavy traffic to landing pages […]
In the past several years, businesses large and small have come to realize the positive impact of engaging their brand-loyal public and—more importantly—potential customers, via Facebook pages. While fan pages are typically seen as a destination for users to remain privy to brand news, a recent comScore report shows that a page is really just the place where content […]
You can’t control whether or not people talk about your business. Or can you? Do some businesses simply get lucky and enjoy an abundance of word-of-mouth buzz? Or do they make decisions and take actions that generate buzz? I believe that you can actually control how much buzz your business generates by addressing a few […]
Build custom, branded feeds that fit your website As social media has become a stronger component of our clients’ marketing efforts, we’ve had the opportunity to use several of the standard social media widgets when building websites to add the various feeds into pages. This past week I decided to push the bar and not […]
Are you trying to create a product that sells itself? The type of products that Apple creates? If you want your product to be the next hot thing, here are five things you can learn from Apple. 1. Attractive design A great product has a great design. But don’t confuse beauty or coolness with functionality. […]
Your business is your baby. Well, at one distant time in the past it was. If you’ve been running it for awhile, it has probably grown up. And like a grown-up, a developed business is resilient, probably more resilient than you think. But many entrepreneurs refuse to believe their businesses can withstand one bad day, […]
Earlier this month, “The X Factor” became the first-ever reality-TV competition show to allow voting by Twitter. (See “How to Vote for Your Favorite Act on The X Factor” in the Twitter Help Center.) What’s that done for its social-TV footprint? Ad Age asked our editorial partner Bluefin Labs, a Cambridge-Mass.-based social-media analytics company that […]
Few people would argue with the notion that the most effective kind of marketing is word-of-mouth. Most of us would love to have all the world talking about our products or services, but how many of us know how to create that kind of buzz? Until recently, I thought that achieving the desirable but elusive […]
Since the early October release of a State Farm commercial featuring Green Bay Packers Quarterback, Aaron Rodgers, State Farm’s Buzz score—a measure of consumer perception—has increased among two groups: football fans and Wisconsin residents. In the ad, which promotes State Farm’s “Discount Double Check” program, Rodgers confronts a State Farm employee and several customers who […]
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