Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

The BLU Group Develops an Innovative Search Engine Optimization Strategy

City Specific Websites Created to Increase Backlinks and Position Company for Future Growth in the Midwest and Southwestern Regions – Website Traffic Already on the Rise.

The BLU Group – Advertising & Marketing recently launched twenty-one (21) new websites to strengthen their search engine optimization program, enhance their backlink strategy, and begin their entry into new markets. Specific states and cities were chosen for the initial launch based on their proximity to The BLU Group’s headquarters in La Crosse, WI.

“Having quality backlinks is a key component of any strong search engine optimization program.” said Tony Roberts, President and Brand Builder at The BLU Group. “Our web development team created a series of websites that can easily be duplicated when we want to add a new location. It literally only takes 5 minutes and we can have a new, optimized website for any city we choose.” said Roberts.

So why so many backlinks? Backlinks are links that are pointed to your website. The number of backlinks pointed to your site is an indication of the popularity or importance of your website and are important for search engine optimization because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

About The BLU Group – Advertising & Marketing – The BLU Group, based in Onalaska, WI, is a full-service ad agency focused on doing whatever it takes to strengthen their clients’ brand and grow their business. They specialize and employ a wide range of disciplines that approach their clients’ marketing challenges from many different fronts. These include: Market Research, Brand Platform Development, Marketing Strategies, Broadcast and Print Advertising, Graphic Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Media Planning and Buying, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.