When it comes to SEO, too many businesses take a one-and-done approach—optimize their website, add keywords, and then move on to the next marketing task. But the truth is, SEO isn’t a box you check off. It’s an ongoing process that requires regular monitoring, updates, and adjustments to stay competitive. Search algorithms evolve, competitors adapt, […]
A Modernized Digital Experience with 500+ Redesigned Pages Enhances Engagement for Students, Faculty, and Alumni. La Crosse, WI – August 25, 2025 – The BLU Group – Advertising & Marketing is proud to announce the successful launch of a new large-scale website for Bethany Lutheran College (BLC), a private liberal arts college in Mankato, Minnesota. […]
Your website is more than a digital storefront—it’s a critical touchpoint in your customer journey and often the very first impression people have of your business. In today’s competitive marketplace, that impression needs to be positive, immediate, and lasting. If your website looks dated, feels clunky, or doesn’t meet the expectations of modern users, you […]
Email marketing remains one of the most cost-effective digital marketing channels—yet it’s also one of the most misunderstood. Many businesses follow outdated “best practices” that, instead of improving results, quietly sabotage them. From rigid rules about subject lines to misconceptions about how often you should hit send, these myths keep brands from reaching their full […]
When it comes to marketing, creating fresh content from scratch every single time can be exhausting. But here’s the truth: you don’t have to. Repurposing content—transforming an existing piece into new formats—can extend its lifespan, reach new audiences, and save valuable time. The key? Doing it without making your audience feel like they’ve seen it […]
When someone clicks on your website, you have only seconds to make a good impression. But if your pages load slowly, those seconds disappear before your content even appears. Page speed isn’t just a technical metric—it’s a major factor in user experience, search engine rankings, and your ability to turn visitors into customers. At The […]
It’s official: Google is now indexing Instagram posts. That means your Instagram content—images, captions, and profile data—can now appear in search engine results. This marks a major shift in how brands should approach both their SEO strategy and their social media content. For years, Instagram content existed largely in a silo. Posts had limited visibility […]
In the ever-evolving world of Google Ads, marketers are constantly evaluating which campaign types deliver the best results for their goals. One of the most common questions we hear today is: “Should I be running a Performance Max campaign or a standard Search campaign?” The answer depends on your business goals, how much control you […]
The 4th of July is more than fireworks, backyard barbecues, and patriotic playlists—it’s a goldmine for marketing inspiration. Every year, brands light up feeds and inboxes with bold colors, time-sensitive promotions, and community-focused content. But here’s the secret: you don’t have to wait until July to tap into that same energy. Many of the tactics […]
When most people think about building a website, they picture visual design and development—the layout, the colors, the functionality. But in reality, a truly effective website involves far more than just what users see on the screen. Whether you’re launching a new site or planning a redesign, it’s important to understand what’s included in a […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
