Popularity on Twitter or Facebook Is Just That; It’s the Ability to Drive Behavior That Matters By Matthew Creamer Published: January 03, 2011 Matthew Creamer Since Malcolm Gladwell began popularizing his “Tipping Point” theory 14 years ago, marketers have fantasized about a world in which they can identify a small number of influential folks who can credibly, […]
Local Industry Group Hits Up High Schools to Pique Youth Interest in Marketing By E.J. Schultz Published: January 03, 2011 MINNEAPOLIS (AdAge.com) — Jamir Hopson always thought he wanted to be a cop. “I like to work with people,” said Mr. Hopson, a high-school sophomore from Minneapolis. “I wanted to stay connected” with people in the neighborhood. […]
Goldman Sachs Gives Facebook Mega-Funds Posted by Michael Learmonth on 01.03.11 @ 12:09 PM Goldman Sachs thinks Facebook is more than an Internet phenomenon — it’s a real business worth more today than Internet stalwarts like Ebay and Yahoo, as well as Time Warner and Boeing. The New York Times reported the company is raising another $500 million, $450 million from […]
Electronics Show Draws Advertisers by Michael Learmonth Published: January 03, 2011 NEW YORK (AdAge.com) — The slow collision and then merger of media and tech has been underway for more than a decade, and it’s playing out again at the Consumer Electronics Show, which has become a required stop for media, agencies and, increasingly, brands. For tech […]
Book of Tens: Best Covers Say What You Will about Print, but the Medium Can Still Deliver a Great Image ELLE January: Lady Gaga You’d think Lady Gaga covers would be easy, given her natural grandiosity, but the potential she provides and, of course, the glut of competing Gaga covers probably make them harder than […]
From the Roaming Gnome to the Mucus Monsters NEW YORK (AdAge.com) — Icons and made-up characters have long been counted on to sell brands so it’s no surprise the first decade of the new millennium ushered in its own crop of memorable mascots. Here, Ad Age staff brainstormed what we deem to be the 10 […]
Book of Tens: Campaigns Creativity Loved A Space Chimp, a Good-Smelling Man and a World Cup Anthem Are Among 2010’s Memorable Efforts OLD SPICE: The Man Your Man Could Smell Like/Responses It wasn’t just “Hello, ladies!” but “Hello, everyone!” Wieden & Kennedy’s pop-culture-infiltrating commercial and the “Responses” follow-up capitalized on the beloved Isaiah Mustafa’s […]
Tony Roberts President/Team Leader, The BLÜ Group – Advertising & Marketing Past national clients include NEBS, Betty Crocker, and Hickory Farms No. Direct mail is not dead. It should still be included as an option for clients who are looking to target specific individuals in a traditional manner. Not every client is prepared to take everything online […]
In last night’s Mad Men episode SCDP learned that Lucky Strike was moving on to another agency. Roger Sterling, head of account services, sat on this news and had no real plan regarding how to deliver it to his team. It wasn’t until a rival AE dropped the bomb on an agency employee that it […]
Standing in the shower this morning I was thinking about all the RFPs our agency received this year. E-mail after e-mail with 30-40 page attachments asking for everything from how many freelancers we use and building a tentative schedule (without any understanding about the process) to a built-in rating system that had nothing to with […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
