The global recession has devastated many industries and left millions of Americans without a job or underemployed. The negative impact on consumers’ spending power has been brutal. Average U.S. household income fell by 10% from December 2007 through June 2011, according to Sentier Research, and even for households headed by a full-time worker, median income […]
Five weeks after Facebook revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages: Reach is up but frequency is down, or so it would go in conventional media parlance. Facebook’s changes, announced at its F8 Developers Conference last month, appear to have boosted […]
E-newsletters can be an important tool in your marketing tool belt, but they can also be slightly intimidating. If you are thinking about adding an e-newsletter to your e-marketing collection here are 10 tips to help you get started: 1.Keep in mind what you want to achieve– Do you want to drive people to your […]
Using social media can be overwhelming at times. Here are five useful tips to help you along the social media highway. 1. Comment on blog posts that you read. Not only will you be putting your name out there, but you will also be giving feedback to the blog owner. If it is relevant to something […]
One of the most difficult roles for an agency president to do and do well in a small ad agency is “people management”. Many agency heads come from either a high-level creative or account services position and the transition to critic and inspirational leader can be a difficult one. No longer are we just worried […]
We’ve all been in them, the never ending meeting that seems to have no clear goal; or perhaps the whole company is there with no clear roles defined. To save your sanity and conserve valuable time, an Account Executive needs to know how to lead a productive meeting. This may seem like basic, but throw […]
While channel surfing one night I came upon a documentary about Manitowoc – Two Rivers, Wisconsin on the Wisconsin Public Television network. This documentary highlighted, among other things, the Hamilton Wood Type Printing Museum in Two Rivers, Wisconsin. This museum is the only museum dedicated to the preservation, study, production, and printing of wood type. How cool […]
It’s easy to slap a site together with a bit of information on it and publish it on the internet, but how do you show your customers that you’re not just someone working out of their mom’s basement. Make it easy to verify the accuracy of the information on your site. This can be done […]
Have you ever paid any attention to the generic photos that are inside the photo frame at a retailer? You know, the cute child and mom sharing a smile in a special moment. Or the close up of the young couple laughing as they’ve just fallen in a pile of autumn leaves. Or how about […]
Life in a small ad agency can be fast-paced, stressful, and frustrating – among other things, but it’s also very rewarding, exciting, fun, and so much more. Mostly, it requires that team members wear a lot of hats. What do hats have to do with an ad agency? Let me explain. At The BLÜ Group […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
