Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

Burger Fusion Company, La Crosse, Wisconsin, Partners with The BLU Group Advertising and Marketing to Launch New Brand and Design Company’s First Website

Interactive website to serve as first initiative for the launch of this new fast, casual restaurant in Western Wisconsin. The BLU Group’s experience in restaurant and hospitality marketing leads to another new client in this industry.

The BLU Group – Advertising and Marketing is proud to announce that they have been chosen by Burger Fusion Company, La Crosse, Wisconsin, to design and develop the company’s first website. The new website will feature Burger Fusion Company’s full menu, a strong social media integration component, and various clubs for their customers to join.

“We are extremely proud to have the opportunity to partner with Burger Fusion Company,” said Tony Roberts, President at The BLU Group Advertising and Marketing. “Our goal is design a website that helps this brand take off in the La Crosse area and set it up for future success in additional markets.” said Roberts.

In the words of Matt Boshcka, co-owner of BFC, “Burger Fusion Company is a unique fast-casual restaurant that specializes in gourmet burgers, signature mac ‘n’ cheese dishes, and build-your-own shakes. The term “fusion” in our name comes from the fact that we have a handful of burgers that fuse different meats together. For example, our original menu as a burger called the Oktoberfest Burger and is a mixture of ground Angus and ground pork, thinly sliced black forest ham, beer mustard, sauerkraut, Swiss cheese, on a pretzel bun.”