Web Design & Development - Expert Web Design Agency in WI

Website Design and Development

In 10 seconds or less a website visitor will choose to stay on a website or click away to another website so you have to pique their interest almost immediately. The website design professionals at The BLU Group – Advertising and Marketing, based in La Crosse, Wisconsin, understand this very well and will team up with you to create an exciting, inviting, and engaging web presence for your company.

From the very start we build to rank high in search engines and visitor satisfaction. Your company’s website is your online presence, store, salesforce and could very well be a person’s first exposure to your brand. Slow load times, poor navigation, bad interface, and a plain old ugly website will crush your ability to rank well on search engine results pages (SERPs) while simultaneously undermining your reputation with potential and current customers. Settling for a subpar website is probably not in the best interest. You’ve worked hard building your business or coming up with a new idea and your online presence needs to reinforce your dedication to success and commitment to quality.

A huge part of building to rank high in search engines includes the integration of superior search engine optimization (SEO). Optimal onsite SEO includes starting with the right structure, incorporating valuable keywords in the URLs, headers, links, content, and code. With today’s intensely competitive online market, it’s necessary to develop a high quality SEO/SEM (search engine marketing) plan at the time you design your website. In most cases this is necessary to ensure your website is visible on the SERPs. If you want to break into the local search results, local online marketing will fine tune your website for geo specific ranking. For the biggest impact or to thrive in a highly competitive market, you’ll want to take advantage of another service The BLU Group – Advertising and Marketing offers, a search engine marketing campaign.

Search engines are in tune with the wants and needs of their users so your website should be built to please site visitors and designed for optimum and accurate indexing by the search engine bots that help rank your site.

Since Google’s Mobilegeddon announcement in April 2015 that all websites with a responsive, mobile-friendly design would rank ahead of non-responsive sites on small screens, it is an absolute necessity to have a mobile-friendly design. More than 60% of all daily searches are now done on mobile devices.

Your input is important so our team can deliver the exact look you envision for your website. You can be involved with the design process as much or as little as you like. However if you are not particular about the specific style or color, you can trust that our team will deliver a high quality, beautiful, customized website crafted to your need. Please visit our online portfolio to get an idea of what we can do for you.

Contact us today for a free consultation!

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