Our Work
Bethany Home
The Best Care. Always.
Branding Services
- Market Research
- Strategy
- Logo Designs
- Direct Mail
- Website
- Brochures
Bethany, based in Waupaca, Wisconsin, is a faith-based, non-profit community, guided by a commitment to maintain a supportive Christian environment for all those they serve. Like many of our long term clients, we have worked on numerous projects over the years. We started our partnership with Bethany by doing market research which was the first step in building their new brand platform. From there we came up with their logo and tagline for the main brand “Bethany” and also created all the sub-brands. Add in a website, brochures, direct mail, signage, and on-going consultation and Bethany of Waupaca continues to be a great partner of The BLÜ Group – Advertising and Marketing.






