Our Work

Bethany Home

The Best Care. Always.

Branding Services

  • Market Research
  • Strategy
  • Logo Designs
  • Direct Mail
  • Website
  • Brochures

Bethany, based in Waupaca, Wisconsin, is a faith-based, non-profit community, guided by a commitment to maintain a supportive Christian environment for all those they serve. Like many of our long term clients, we have worked on numerous projects over the years. We started our partnership with Bethany by doing market research which was the first step in building their new brand platform. From there we came up with their logo and tagline for the main brand “Bethany” and also created all the sub-brands. Add in a website, brochures, direct mail, signage, and on-going consultation and Bethany of Waupaca continues to be a great partner of The BLÜ Group – Advertising and Marketing.

The BLU Group Client Work: Bethany - Logos for all of the services offered at Bethany
The BLU Group Client Work: Bethany - Letterhead, Envelope, and Business Card Stationery
The BLU Group Client Work: Bethany - Folder with Business Card Insert
The BLU Group Client Work: Bethany - Shadow Lake Tri-Fold Brochure
The BLU Group Client Work: Bethany - Hickory Heights Accordion Fold Brochure
The BLU Group Client Work: Bethany - Open House Direct Mail
The BLÜ Group Client: Bethany - Healthcare and Rehabilitation - Website