Search engine optimization isn’t only about publishing new content, it’s also about maintaining what’s already on your site. While many businesses focus on producing fresh articles and landing pages, older blog posts can quietly lose value over time. Algorithms change, keywords evolve, and audience behavior shifts. What ranked well two years ago may no longer […]
The holiday season can often represent both the busiest and most competitive period of the year for many businesses. Digital ad space becomes more crowded, consumer attention spans shorten, and every brand seems to be running its biggest campaign yet. While some companies may thrive in this environment, others can find their efforts diluted if […]
Billboards are one of the few advertising formats that meet people in the real world, outside of their phones and computers. They’re bold, visual, and impossible to scroll past. But with only a few seconds to capture attention, the design has to do more than look good—it has to tell a story at a glance. […]
Digital marketing is more competitive than ever. With countless businesses fighting for attention across search engines, social feeds, and inboxes, audiences are overwhelmed with information. What cuts through the noise isn’t more data or louder ads—it’s stories. At The BLU Group, we believe storytelling is the difference between forgettable campaigns and ones that truly resonate. […]
Every brand has a story to tell—but some of the most valuable insights don’t come from your marketing team. They come from your audience. Social listening is how businesses capture those conversations and turn them into strategy. At The BLU Group, we help clients use social listening to understand customer needs, anticipate trends, and strengthen […]
When people think of SEO, they usually picture keywords, backlinks, and blog content. But one of the most underutilized tools in a strong SEO strategy is sitting quietly behind the scenes: image alt text. Alt text (short for “alternative text”) is more than just a web accessibility requirement. It plays a critical role in helping […]
Social media has become one of the most powerful ways for brands to connect with audiences. But building a strong presence isn’t just about posting often—it’s about striking the right balance between creativity and consistency. Too much creativity without structure can make your message feel scattered, while rigid consistency without fresh ideas can leave your […]
When most businesses think about SEO, they focus on keywords, blogs, and backlinks. But one of the simplest tools for improving local visibility is often overlooked: posting to your Google Business Profile. At The BLU Group, we’ve seen how consistent posting on Google not only engages potential customers but also signals to search engines that […]
The rise of artificial intelligence is transforming industries everywhere, and SEO is no exception. From Google’s AI-powered Search Generative Experience (SGE) to the growing use of AI writing tools, the rules for ranking online are evolving quickly. At The BLU Group, we see AI as both a challenge and an opportunity for businesses that want […]
When people search for your business online, one of the first things they see is your reviews. Whether it’s on Google, Facebook, or industry-specific platforms, reviews have become a digital first impression. Positive feedback builds trust, while negative or unanswered reviews can raise doubts. That’s why review management isn’t just customer service—it’s marketing. At The […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
