B.A. Burrito, La Crosse, Wisconsin, Partners with The BLU Group Advertising and Marketing on Direct Mail Campaign That Yields 20% Response Rate
Targeted direct marketing campaign with special offers still going strong weeks after being mailed. Hundreds of postcards being redeemed weekly at B.A. Burrito’s three locations in Western Wisconsin.
Who says direct mail is dead? Nobody at The BLU Group Advertising and Marketing (TheBLUGroup.com) or B.A. Burrito (baburritoco.com) that’s for sure. The reason is due to a recent direct mail campaign that is still bringing in hundreds of responses to B.A. Burrito’s three locations in the La Crosse, Wisconsin area weeks after it mailed. The postcard campaign, designed, developed, and managed by The BLU Group, was originally created to announce the opening of B.A. Burrito’s new Onalaska, Wisconsin location, but due to its enormous success it was expanded to include their two other locations.
“Many of us at The BLU Group come from a direct marketing background,” said Tony Roberts, President at The BLU Group Advertising and Marketing. “Our team has developed and managed a variety of campaigns for national and local brands alike. From Betty Crocker and Hickory Farms to Dairyland Power Credit Union and Features Sports Bar and Grill (West Salem).” said Roberts. “We have always had very good success because we believe in sticking to the three most critical elements in direct mail: List, Offer, and Creative…and in that order regarding importance.”
B.A. Burrito’s current campaign, which consisted of 25,000 postcards sent to a highly-targeted audience, has been running for almost one month. It has lead to an increase in traffic to each location, especially from new customers, an increase in overall sales, and most importantly, an increase in exposure of the B.A. Burrito brand name. Future campaigns are being explored based on the success of the current campaign.
B.A. Burrito is a fast, casual restaurant serving up make-your-own and unique, signature burritos, tacos and fresh side dishes. Established on Copeland Avenue in La Crosse, Wisconsin in 2008, B.A. Burrito is the culmination of founder Ryan Johnson’s great love of the burrito and his vision to serve it up right, using both traditional and a few wild card ingredients. B.A. Burrito now has three locations in Western Wisconsin with plans for future expansion.
About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.