Don’t ask, “Will this make me money?”

So you want to start your own business? Please don’t come up with business ideas based off the answer to the question, “Will this make me money?”

You could sell dead birds to blind children (reference to the movie Dumb and Dumber) and still make money, but it would be highly unethical and not very sustainable. Start asking yourself these questions:

“Am I good at this?”
“Who will buy it?”
“How will I sell it?”
“Do I know what I am doing?”
“Do I care about the customer?”
“Am I passionate about the product I am selling?”
“Is my product or service a good product or service?”
“Do I understand the process of the business?”
“Do I have a plan for the future of my business?”
“Will my product help people or give them what they are looking for?”