Drugan’s Country Club Successful Campaigns
New website, social media management, targeted direct mail, radio promotions, and creative newspaper ads lead to a spike in sales for golf and dining. Commitment to long term branding strategies pay off in the first half of the year.
Like many small business owners, Mike and Mary Drugan of Drugan’s Country Club (Drugans.com) in Holmen, WI, managed their marketing efforts themselves in an attempt to save money. After years of less than stellar results and combating a down economy, they hired The BLU Group Advertising and Marketing (TheBLUGroup.com) to develop and manage their 2012 marketing plan. The new plan, subsequent campaigns, and delivering on Drugan’s brand promise has helped the company see a strong increase in net sales along with double-digit growth in several areas of their business this year.
The BLU Group’s marketing plan was rooted in the belief that everything should be tied together and consistency would be the key to success. One of the first tasks was to design and develop a new website and convert Drugan’s personal facebook page to a business page. The updated look and feel was carried over to a new e-newsletter and print campaign. In addition, direct mail was used to help drive traffic to the restaurant, radio was used for special offers, and additional social media networks were set-up to manage Drugan’s golf, restaurant, and banquet relationships.
“We are very proud to be Drugan’s agency of record” said Tony Roberts, President at The BLU Group. “Mike and Mary were very open to our ideas and understood that consistency and a fully-integrated effort would not only strengthen their brand and grow their business, but it would also give them more time to focus on the key aspects of running their company” said Roberts. “This year’s success can be attributed to understanding their target audience and using traditional and non-traditional mediums, but they key driver is Drugan’s, their people, and their products.”
Drugan’s is a family-owned and operated Country Club, boasting a Scandinavian and American Specialty restaurant, wedding and banquet facilities, and challenging 18-hole, par 72 public golf course. To learn more about Drugan’s, visit Drugans.com and like them on Facebook page at facebook.com/Drugans.
About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.