Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

It’s not what you think, it’s how you think.

You could have the most successful business in the industry for the last five years, but what do you do when industry standards change in two years from now and you were not planning for the changes while your competitors were? Even worse, what happens once the industry standards change and you are still too stubborn to change your business model, then what?

It’s not what you think, it’s how. You could have the most innovative idea right now but if you do not have the ability to change your thoughts, focusing on pragmatic solutions when different situations arise you will find trouble finding success in any form of longevity.

“What” thinkers are fixated on things being constant while an effective “how” thinker sees the world through a lens of relativity. The “what” thinker says, “These are my principles and I’m sticking to ’em.” The “how” thinker says, “These are my principles today and I am willing to change them if I find better ones tomorrow.”

Concentrating on what you think will leave you stagnant while examining how you think will allow you to grow.