Joining the Right Social Networks: How Do You Decide?

With new social media networks popping up at what seems like a daily basis, it’s hard to figure out which networks you should be using as a business. Though there isn’t an easy button to push, with a little advice and research, you’ll be able to sort through the masses to find your perfect match(es).

1. Understand the network – Before signing up for a network, ask yourself how much you know about it. If the answer is very little, then it’s time to do some research. If you join a social media network without having a strong idea of what it’s about, the users’ demographic information, or how it can help your business, you might as well just blindfold yourself and pick a network at random. Do your homework.

2. Determine if it “fits” – When you get a strong feel for the network, you will be able to determine if it’s right for your specific business. If you are a men’s fitness apparel store, Pinterest may not be your best option, since Pinterest is comprised of more than 80% women. A similar, and more gender appropriate option, may be Dude Pins, Manteresting, or Gentlemint. Bottom line is, if it fits, run with it. If it doesn’t, move on.

3. Don’t stretch yourself thin – You don’t need to be on EVERY social media network known to mankind. Facebookand Twitter are the biggest players in the social media game, so it’s safe to say you should at least be utilizing these networks. If you are a B2B company, LinkedIn is a powerful tool to grow connections, spread the word about your business, and build good rapport. The fourth largest, and rapidly growing social network, is Pinterest. If you have visually appealing products/services, you would be doing yourself a disservice by not taking advantage of this outlet. Regardless of which networks fit your company the best, remember to stick to the most important ones, and kick butt on each!

4. Test out the waters – If, after months of trying out a particular outlet, you are not seeing any results (low CTR’s, little engagement, lack of website traffic or fan base growth, etc.) you may want to consider replacing the network with a different one. However, the problem may exist in what and how you are posting, so reach out to an expert for a little advice to kick things into gear. Whichever networks you choose to participate on, don’t do a half-asked job. Each network is unique in how you post, how often content should be pushed out, how your fans see your content, etc. Treat each network uniquely and appropriately, and you will be on the right track. If you still need help, give us a shout at (608) 519-3070.