Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

La Crosse Sign Company Selects The BLU Group Advertising and Marketing to Create and Implement 2013 Inbound Marketing Plan

Regional leader in business sign design, manufacturing, and service partners with Onalaska, Wisconsin based advertising agency to help strengthen their brand and increase sales. Social media, e-mail marketing, website enhancements, and SEO being used to help develop new relationships.

The BLU Group Advertising and Marketing ( is proud to announce that their ad agency was selected by La Crosse Sign Company ( to develop and implement a new inbound marketing plan for 2013. The new plan will focus on La Crosse Sign’s key strengths – Design, Manufacturing, and Service – and will reach out to customers and prospects through a variety of new media. La Crosse Sign has been in business since 1917 and this is the first time in their 96 year history that they have chosen to partner with a full-service ad agency.

The inbound marketing plan will consist of a variety of customer and prospect engagement tactics including La Crosse Sign’s first ever e-newsletter and e-mail marketing campaigns. In addition, La Crosse Sign Company via The BLU Group’s social media marketing department will be engaging with people via Facebook, Twitter, LinkedIn, Google Plus, YouTube, and Pinterest. An updated website with enhanced on-site and off-site search engine optimization will assist in driving new traffic into the relationship development pipeline where they will be turned over to La Crosse Sign’s sales team.

“We are very excited that La Crosse Sign has chosen our agency to help them grow their business”, said Tony Roberts, President at The BLU Group Advertising and Marketing. “Our two companies share a very similar business philosophy – help other peopl and other companies succeed, and we will be successful as well.” said Roberts. “This dedication to helping others achieve their goals has been the basis for our success over the past 9 years and La Crosse Sign Company’s for the past 96. It’s a good day at BLU!”

Established by Theodore Schultz, La Crosse Sign and Advertising Company focused on commercial advertising and wall signs. From those early, basic offerings, La Crosse Sign Company, now lead by Paul Fuchsel and his team of professionals, has developed into a company capable of producing powerful statements about a business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen throughout Wisconsin, Minnesota and Iowa. For more information visit

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit or connect with them on Facebook and Twitter.