Attract Customers with Optimized Landing Pages
An effective landing page can make or break your marketing strategy. Landing pages are used everywhere – in social media, SEO, PPC campaigns, direct mail offers, and more. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion of some sort – fill out a form, make a call, etc. Learn how you can create a winning landing page with these simple tips.
Be Mindful of Your Headlines
Your headline is the first thing your visitors sees when they land on your page. Make a great first impression with your headline and the visitor stays, make a bad one and they bounce. Make sure your headlines are clear, relevant, and address the users purpose for landing on your page.
Have a Single & Focused Purpose
A landing page should have a single purpose and a single focused message. Too many different services or products can confuse users and lead them away from completing the goal.
Use Call-to-Actions
A call-to-action (CTA) is a button or link that you place on your landing page to drive prospective customers to become leads by filling out a form or completing an action on your landing page. What your CTA is depends on your product or service. Some examples include: sign up today, get a free consultation, schedule an appointment, start a free trail, and request more information.
Use Interesting and Relevant Images and/or Videos
In general, make sure your landing page looks visually appealing on all devices (desktop, tablet, and mobile). Along with your amazing headlines and call-to-action buttons, your landing page needs to include visual elements likes images and videos. When you are selecting your imagery and/or videos, make sure you think about the overall goal of your landing page and whether or not that piece of media would make sense.
Establish Trust with Customer Testimonials or Reviews
Did you know, 92% of consumers read online reviews and testimonials when considering a purchase? Additionally, 88% of consumers trust online reviews as much as personal recommendations and 72% of them say positive reviews and testimonials make them trust a business more.
Customer testimonials add credibility, reliability, and trustworthiness. Use them correctly on your landing pages and your conversion rate will keep on rising.
Need Some Help?
At The BLU Group – Advertising & Marketing, we specialize in all areas on online marketing and can assist you in creating (or strengthening) your landing pages. Give us a call at 608-519-3070 or shoot me an e-mail at amanda@theblugroup.com to discuss how we can help your business grow.
Sources: Instapage.com, Hubspot.com, BigCommerce.com
