Mobilegeddon 2: Google’s Latest Mobile-Friendly Update

Last year, Google changed its algorithm to favor mobile-friendly websites in mobile search rankings. This update became known as “Mobilegeddon.” Now Google is taking it even further and really cracking down with another algorithm change that will increase the effect of its mobile-friendly ranking signal.

Google wants to constantly be giving their users helpful, relevant answers when they are searching regardless of which device they may be searching from. So if your website isn’t available in the optimized way they are looking for, they won’t show your website as a result to users.

A webpage is eligible for the “mobile-friendly” label if it has a mobile-friendly design and avoids software that is not common on mobile devices, such as flash and popups. A mobile-friendly design uses the appropriate amount of text spacing, larger fonts, buttons, etc. To test if your website is mobile-friendly, use Google’s Mobile-Friendly Test. It’s easy to use, and gives you a straight answer of how Google views your mobile site.
 
Google releases new algorithm updates often, constantly aiming to bring users the best content possible. So what can you do to stay ahead of the game and make sure you don’t get penalized by Google in the future? Do what’s best for the user. This is the one thing that we know will stay the same throughout all algorithm updates, Google will always be striving to show the best and most relevant content that is designed for the users that are looking for it.

If you do not have a mobile-friendly website, give us a call today at 608-519-3070 or shoot us an email at info@theblugroup.com. Our team of design experts would love to talk with you more about the importance of optimizing your website in general and for all devices.