How to Monitor Your Social Media Presence in 5 Easy Steps

Monitoring your social media presence is incredibly important – but many business owners and marketers are concerned it will take too much time.

You don’t need a whole team devoted to social media monitoring – with some tools and these free tips, even one single person can keep an eye on your social media presence. Cover these 5 steps over a cup of coffee and you’ll build social media into a healthy daily inbound marketing routine!

  1. Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time.
  2. Scan Google Alerts ( 1.5 minutes ): Check Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!
  3. Check Facebook stats ( 1 minute ): Visit your Company Page’s Facebook Insights. This can be found under the page’s main photo if you are an admin for your page. Scan your active users and interaction stats. Check out your wall posts or new discussions if you have them enabled for your page.
  4. Answer Industry-related LinkedIn questions ( 3 minutes ): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website or a relevant blog post that might be helpful to your audience.
  5. Use Google Reader to check Flickr, Digg and others ( 2.5 minutes ): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!