The Importance of Authenticity in Social Marketing

When doing social media for a company, all of the posts should be relevant. Take into account your target audience and the goal you have in mind for your posts.

Meyer also addresses personal branding and how to avoid coming off as “big-headed.” His answer is simple — be yourself. Authenticity is key to successful personal branding. 

When it comes to quality vs. quantity of Facebook likes on a brand’s page — both are important. Having a lot of Facebook likes opens doors for a business and shows people that you’re popular. Once you’ve developed a following, it’s important to start noticing who likes your page and the type of audience you attract. 

Watch the full video episode from John Meyer here: