When it Comes to Your Website, Spend Your Money Wisely

As a web developer, I believe that all businesses should have a professionally designed, fully functional website that allows them to add and change their content and images easily. It’s also important to have great Search Engine Optimization (SEO) so they can be found by their prospects and customers. As a programmer, a custom content management system (CMS) always seemed like the perfect solution. This might be true with the right budget, but with a limited budget, this isn’t always possible.

Sometimes, off-the-shelf type products or templates can work great with the right amount of knowledge behind it and a little TLC. Using CMS programs like Drupal and WordPress or purchasing the right template package can still bring a lot of bang for their buck. I’m not suggesting to do it all yourself, in the end, you’ll be as bald as I am. But having a professional make adjustments and customize these products can save you significant development/programming time and still give you the professional look and functionality you are looking for.

Here are four sites we developed: CaledoniaHaulers.com, ClearChoiceWI.com, DublinSquarePub.com, and WeHaKeeCampForGirls.com.  One was made in Drupal, one WordPress, one with a custom template and CMS, and one with purchased template and custom CMS… See if you can tell which is which.

If you have an unlimited budget and can have everything custom built, great! But most companies have a limited budget and need to get the most out of it. You don’t always have to build everything from scratch and “reinvent the wheel”. My suggestion is to spend your budget on things that matter the most to your business. Having a great website is important, but it is just one of many things that need to be done to strengthen your brand and grow your business. Getting prospects and customers to your site is always the difficult part. Hiring an agency to develop, program, and lead your SEO is a great use of your marketing dollars.

We would love to help you get the traffic and sales your company is looking for and deserves. Give us a call today at 608.519.3070 or send an e-mail to info@theblugroup.com.