What are you tracking?
Phone numbers, names, purchase amounts, family size, addresses, income?
The information that you track allows you to make decisions instead of guessing. It allows you to organize instead of collect. It allows you to discover instead of watch. It allows you to be in control instead of just be.
Taking the time to track is as important as taking the time to come up with strategy and tactics. Without tracking you don’t know what happens even after it happens. Tracking information is the memory of your business. It is taking what you did yesterday and making it better tomorrow. Tracking is a savings plan for your business. Information is value.