What do you deserve?
That’s for the consumer to decide, but you have an important role in their decision.
You can decide to have slow follow up to customer service issues or exceed their expectations. You can have a website that is user friendly or a website that makes people feel uncomfortable because it is so terribly designed. You can skimp on training your employees thoroughly or you can be known for the best staff in town.
You don’t make the final decision as to whether you are successful or not but you are the one who controls the perception that others have of you and your business.