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Social media has become a beneficial marketing tool for large and small businesses alike. It’s effective for both increasing website traffic and engaging customers. Before you dive into an organic social media campaign, read through these dos and don’ts of social media marketing to give your brand the boost it needs. Do Have A Strategy Before you […]

When you’re writing content for your website you want it to be relevant to your target audience. You also want to be sure it is appearing in search results. Using Search Engine Optimization (SEO) facilitates this by increasing visibility. Let’s cover some ways you can create SEO-friendly content.  Keyword Research Before writing your content, the […]

Social media marketing isn’t just for sharing a photo of your entrée or a selfie at the beach. For business owners, it’s a powerful tool for promoting your brand, driving traffic to your website and establishing a reputation that your competition can’t ignore.  As the founder of two full-service digital marketing agencies, I’ve helped countless […]

The new year is the perfect time to take a fresh look at your website. While you probably work with small parts of your website every day, resolving to dig in a little deeper and update your website more broadly will pay dividends for the year ahead! There are many ways to do this. You […]

The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021. If you want your business to get a piece of those sales, then […]

As a business owner, you invest a lot of time and money to ensure your business’ online presence is stellar, so a bad Google Review posted online can be a business owner’s nightmare. Google’s search algorithm will pull reviews posted on Google, but will also pull reviews from Yelp, Facebook, and other platforms as well. If […]

Leveraging Google My Business (GMB) to give your content (and SEO) a boost is a great start to helping your audience find your business. Knowing how to use Google My Business is standard for every digital marketer, right? Actually…no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can […]

Are you looking for a way to engage with your audience? Traditional means are not working? Is the budget too low for the project? If you are looking for answers then you’ve came to the right place. In this article, we will cover a few tips on how you can use social media in a […]

It’s not too hard to see why video is so popular these days. For one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day. Here we’ll outline best practices […]

We’re all reviewers. Every time we buy a product, see a movie, watch a show, play a game or go to a restaurant, we review it. Much of the time we aren’t reviewing deliberately. It’s a thought in our head or an offhand comment to a friend like, “That movie was lame.” Sometimes if experience really […]