Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is […]
When your business budget is tight, marketing might be the first expense you look to cut. Let us stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know […]
Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them. The […]
Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking outside the box—literally. While small businesses often see packaging as a cost they need to minimize, they may be overlooking its potential to help sell their product, says Rich Cohen, founder and […]
Excited and engaged customers bring in 23 percent more profits. However, with advancing technology and decreasing face-to-face encounters, companies are having to find new ways to get customers excited. Excitement is an emotion that fosters engagement. Positive experiences lead to increasing connections. Sports fans, for example, are so engaged they frequently describe their beloved team as part […]
If Twitter is any gauge of consumer sentiments, the International House of Pancakes’ announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb) hasn’t exactly been met with a warm embrace. Granted, as many media outlets have ventured, the name change is temporary. It’s merely an effort by […]
Using YouTube videos for business marketing purposes is becoming more and more popular among brands around the world. That’s because those brands started to understand that customers want to see more video content from businesses. And they also became aware of the benefits a YouTube channel brings to the table. 1. It’s a free platform Would you pass on a free opportunity […]
Have you ever glanced at a billboard on your way to work or on a long car ride and wondered how effective these large, outdoor advertising displays really are? If so, you’re not alone. Many business owners or managers wonder about the effectiveness of billboard advertising and whether it can produce a return on investment. […]
Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. It’s difficult to dispute the benefits of Facebook advertising. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. […]
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
