As we enter our 12th year of helping businesses with all aspects of their advertising and marketing programs, we receive a lot of e-mails and phone calls from local, small businesses needing help building their brand and increasing their bottom line. Understanding that every prospect and client is unique and deserves a customized plan that […]
Twitter announced that they are might be planning to boost their character limit from 140 to 10,000, expected to happen sometime in March. This is a big move for Twitter, but is it the right move? Check out Jessica Guynn’s article in USA Today, “Jack Dorsey Hints Twitter to Lift 140 Character Limit” for more information about […]
Every year most of us pick our New Year’s resolutions based on what we want to change about our habits or lifestyles. What we don’t think about is resolutions for our marketing strategies! Brian Burt talks about some great new resolutions to add to our plans this year in his article, “Make These New […]
Meet Lucy, one of the creative geniuses at The BLU Group! She has taken a break from helping our awesome clients to answer a few questions about her position at BLU, her interests, and some other fun facts about herself as well. Q. What is your role at The BLU Group? A. I am a […]
Search engines are constantly changing their algorithms and how they discover the best results to put in front of users. It is important for your brand to stay on top of these changes and updates in order to be found online and to get optimal website traffic. So make 2016 the year your business gets […]
I really liked this post from Steve Tobak on Entrepreneur so I wanted to re-post it in its entirety. Pay special attention to reason number 7! ———— If you ask 10 CEOs to tell you what marketing is, you’ll probably get 10 completely different answers. And get this. If you ask their marketing veeps the same question, […]
For most students, college is a time to have freedom from your parents, meet new people, and have blast going to sporting events, tailgate parties, and festivals. Though all of these things are important with it comes to your social life and learning about who you are, at some point your college experience will hopefully […]
Logos are the embodiment of everything a brand stands for. They convey the look, feel, and tone of the overall brand through colors, fonts, and imagery. Everything the brand is, is condensed and simplified into one icon – a shining beacon for the brand’s audience. As a designer, that can be difficult to do – […]
A great idea for all design students is a summer or even a school semester internship. You’ll gain real world experience, create great industry connections, and get to put your schooling to good use. Here are a few tips to get you started and to keep in mind during your internship: Have goals. What exactly […]
This past Monday, I was invited to speak to a group of 10 sales reps from a national outdoor advertising company. The reason for my visit was to help them understand why digital (inbound) advertising is taking such an ever-increasing bite out of their current clients’ budgets. The room consisted of a lot of middle-aged […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
