Content creation is one of the most important aspects of social media marketing. Facebook determines what posts get seen by which fans, so the content of the posts need to appeal to Facebook’s algorithm. You need to post the content at the appropriate times, as well as develop content that will resonate with your fans. […]
Lately I have been designing a lot of e-mail marketing materials and thought I would share some tips to designing an effective e-newsletter and/or e-announcement. I pared them down to six quick tips you can use right away. Tip 1: Remember your audience. Always keep your audience in mind when designing and building your e-newsletter or […]
The BLU Group Advertising and Marketing selected to design, develop, and market a new website for Midwest resale fashion boutiques. Website features provide visitors with fashion tips, seasonal trends, and access to all of Cherry Pickers social media networks. The BLU Group Advertising and Marketing (TheBLUGroup.com) recently designed and developed a fresh new website for […]
The world of online design has so many aspects it can easily be overwhelming. File size, browser type, image format, monitor width, and device type, are just a few of the considerations. Due to the many variables, it can be a daunting task to successfully design and publish an online project so here are some […]
All hail the great, all-mighty, Social Media Network! Ever since Jennifer Livingston stood up to her bully, the power of social media has been evident around the globe. Many of us knew how important it was to keep a watchful eye on our business social media pages, but after this event, the realization really hit home. When […]
As an Account Executive I see many different projects come through the agency’s doors, with website design and development being one of the most common. When beginning a new project, no matter what the scope, it’s important to ensure a smooth start by asking the right questions and gathering the appropriate information. That’s why I’ve […]
Printed pieces are a lot of fun to design and plan out. There are so many different variables that you get to play with as a designer. Variables like photos and graphics, paper, printing process, finishes, die-cuts, etc. Due to the many variables, it can be a daunting task to successfully design and print a […]
Regional custom cabinetry company using Facebook, Pinterest, Flickr, Twitter, and Google Plus to reach potential customers and engage with them online. The BLU Group’s social media division handling all aspects of current campaigns. Design Cabinetry, Inc. (DesignCabinetryInc.com), based in Holmen, Wisconsin, recently launched a social media marketing campaign using The BLU Group Advertising and Marketing […]
I recently went to Las Vegas to meet up with my college roommates and sorority sisters. Even though I turned off my work e-mail, my Account Executive brain is always turned on and I began to analyze my trip with a project management mindset. As an Account Executive at The BLU Group Advertising and Marketing, […]
Everyone has those certain projects that could overwhelm you if you let them. Those giant projects that tower over you and intimidate you before you even start. I have been working on one of those of projects for the last couple of weeks and have three tips on how not only to handle them without […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
