Leadership tycoon Warren Bennis once said, “We seem to collect information because we have the ability to do so, but we are so busy collecting it that we haven’t devised a means of using it. The true measure of any society is not what it knows but what it does with what it knows.” There […]
As the Groupon roadshow wears on toward Friday’s planned IPO, the company’s open kimono looks almost like a case study in effective online marketing: spend boatloads online, get more paying customers. While online ad sellers cheer, this doesn’t bode well for Groupon. The company must dial back its whopping half-billion in marketing spending to become […]
Every once in a while I receive an e-mail that catches me a little off guard. The reason? It appears to be, well…rude. Managing client relationships as an Account Executive at an advertising agency can present several challenges on a day-to-day basis and like many other things in life, how you react is very important. […]
Everybody wants to be liked. The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity. The centerpiece of Ford Motor Co.’s online campaign for the 2012 Focus was a free Facebook page hosted by an orange-colored puppet that in a few weeks won over a new, younger audience for […]
Integrating social media into your web presence is not only a great way to interact with your customers, but also to get the word out about you and your business. When bringing social media into the mix, be sure to keep your brand and audience in mind. Will your customers be more likely to have […]
Since launching a program to put products in the hands of influencers a year and a half ago, Klout has done more than 100 deals with brands such as Starbucks, Audi, Secret and Microsoft. And now it’s ramping up the program, its main revenue stream for which it charges between five and six figures per […]
The latest customer service incident to go viral is the snub of a bride-to-be and her bridesmaids by Australian bridal retailer Gasp. A store incident sparked an e-mail exchange in which a shopper politely, yet pointedly, complained about her experience with a rude sales assistant. Instead of apologizing, however, the area manager criticized the shopper as “undesirable” […]
Indianapolis-based small businesses hope to stay afloat amid dwindling consumer confidence, and in an economy that’s struggling to recover, more entrepreneurs are turning to social media websites to get their names out, WXIN-TV reports. Like big corporations, which may have thousands of followers on their Twitter feeds or Facebook Likes, small businesses are trying to […]
The global recession has devastated many industries and left millions of Americans without a job or underemployed. The negative impact on consumers’ spending power has been brutal. Average U.S. household income fell by 10% from December 2007 through June 2011, according to Sentier Research, and even for households headed by a full-time worker, median income […]
Five weeks after Facebook revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages: Reach is up but frequency is down, or so it would go in conventional media parlance. Facebook’s changes, announced at its F8 Developers Conference last month, appear to have boosted […]
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