Many times the Creative Director or Designer on the project will present the creative concept to the client in an agency, but there are times when as an Account Executive you will need to take on the role of presenter. Presenting the creative concept is so much more than simply saying, “here is your design, […]
I’d like to share a marketing reminder I got from observing my 5-year-old last week. Thursday was a big day for my youngest daughter. She was so excited she could hardly contain herself. It was finally the day for her dental appointment and her physical so she would be ready for Kindergarten. Actually she has […]
We all have those days that it’s not as easy to come up with a great idea or design. It’s those days that we need to call on brainstorming sessions and designs we have found to inspire us. As a designer, ideas and inspiration can come from anywhere. A unique bubble gum packaging, magazine ad, poster […]
Know What Needs To Be Done First Creative certainly is the engine that powers advertising, but many of us get so hung up on generating creative horsepower that we never ask ourselves, “Power for what?” What good is creative power, unless somebody knows where the client’s advertising vehicle is supposed to go, and steers it […]
An intern’s view of BLÜ Starting on your first day at kindergarten (or maybe even before) your whole life is centered on preparing for the real world. Your parents, teachers and even family friends will give you words of advice on how to become the best doctor, lawyer or even astronaut. I myself knew in […]
Why cheap or free usually costs much more in the long run. To me there are two definitions of a template. One is the kind that experienced developers build that is used to construct the design of an entire site. This is useful when you want to make a change to the site. There’s only […]
I have recently been working on a project which has stretched me as a designer in an area I thought I had quite a bit of expertise – fonts. The specific challenge is choosing a font for a new logo. I’ve spent a good amount of time studying and considering several options and I’m still […]
Whether you are a business professional, student, celebrity, or even a band member you are always in some type of spotlight. Always being looked at to uphold the brand you represent – your company, school, etc. This was really brought to my attention while I was at Rock Fest a couple weekends ago. While at […]
5 Tips to Help Get You On-Track…and Keep You There In an advertising agency we constantly are working to communicate our brand position and standards to clients, prospects, team members, and the public in general. But what about properly communicating these factors to vendors? As an Account Executive I work with different vendors every day […]
Color is everywhere, you can’t escape it – would you really want to? I love color, if you would look in my closet you would see an array of colors. However, I do have certain colors, a color palette, that I really like and wear often. Colors are not only important in clothing but in […]
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