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A computer and smartphone displaying the redesigned website of Advanced Technology Marketing (ATM), featuring RF solutions for smart energy applications. The website includes a request a quote form on mobile. The background showcases a blue digital circuit design, and The BLU Group - Advertising & Marketing logo is visible on the computer screen.

The BLU Group – Advertising and Marketing Launches Advanced Technology Marketing’s New Website

LA CROSSE, WI, UNITED STATES– The BLU Group – Advertising and Marketing is pleased to announce the launch of the newly designed and optimized website for Advanced Technology Marketing (ATM). The updated site, ATMInk.com, highlights ATM’s expertise as a Massachusetts-based Manufacturer’s Representative Company providing application engineering and technical sales support across New England. Focused on RF, […]

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A computer and smartphone displaying Spartek Inc.'s redesigned website, showcasing project examples and inline metallizing services. The background features an industrial setting with yellow robotic arms on an automated production line. The BLU Group - Advertising & Marketing logo is visible on the computer screen.

The BLU Group – Advertising and Marketing Announces the Launch of SPARTEK’s Revamped Website

LA CROSSE, WI, UNITED STATES– The BLU Group – Advertising and Marketing is excited to announce the launch of the newly redesigned and optimized website for SPARTEK, a leader in custom equipment manufacturing for metallizing plastics and other materials. The updated site, SpartekInc.com, provides an enhanced user experience, highlighting SPARTEK’s innovative solutions and extensive industry […]

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Holiday Shopping and Great Reviews

Maximizing Holiday Sales With The Power Of Google Reviews

With the holiday season fast approaching, businesses are gearing up for one of the busiest shopping times of the year. Holiday shoppers are often on the hunt for the best places to spend their time and money, and a business’s online reviews play a huge role in those decisions. In fact, more than 90% of […]

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3D black and white 'X' logo, representing the rebranded social media platform X (formerly Twitter), set against a black background.

Advertising On X: Do’s, Don’ts, And Cost

Advertising on X (formerly Twitter) can be an effective way to reach an engaged and fast-moving audience. With over 330 million monthly active users, X offers a platform where businesses can target potential customers through promoted posts, trends, and accounts. Here’s a breakdown of do’s, don’ts, effectiveness, and costs associated with advertising on X. The […]

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Close-up of a smartphone screen displaying the YouTube logo.

How To Create Compelling YouTube Ads And Set Them Up

YouTube advertising is a powerful tool for businesses looking to connect with audiences through engaging video content. With over 2 billion active users, YouTube offers vast potential for reaching a wide demographic. Whether you’re aiming to build brand awareness or drive conversions, YouTube ads can be incredibly effective when done right. This guide will show […]

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3D LinkedIn icon graphic on a dark blue background.

How To Create Compelling Ads On LinkedIn And Why You Should Leverage Them

LinkedIn is an invaluable platform for businesses looking to target professionals, decision-makers, and B2B audiences. Unlike other social platforms, LinkedIn allows advertisers to hone in on a highly specific audience based on job titles, company size, industry, and even seniority levels. This precision makes LinkedIn ads incredibly effective for B2B marketers, recruiters, and businesses selling […]

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3D Meta logo surrounded by icons of popular Meta platforms such as Facebook, Instagram, WhatsApp, and Messenger.

How To Create Effective Ads For Meta (Facebook and Instagram)

Advertising on Meta platforms, Facebook and Instagram, can be incredibly effective if done right. With billions of active users globally, these platforms offer brands access to a vast and highly engaged audience. Meta’s detailed targeting options allow advertisers to reach specific demographics, interests, and behaviors, making campaigns more relevant and personalized. Here’s a guide on […]

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Hand holding a Android smartphone displaying the TikTok logo on the screen.

How To Advertise On TikTok: A Guide To Successful Campaigns

TikTok has become a powerhouse for digital advertising, offering brands access to a massive, highly engaged audience. With the right approach, businesses can effectively leverage TikTok ads to boost visibility, drive engagement, and increase conversions. Here’s how to advertise on TikTok: 1. Understand TikTok’s Ad Formats TikTok offers several ad formats tailored to various business […]

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Snapchat logo in 3D with fun, playful icons such as smiley faces and stars surrounding it on a bright yellow background.

How To Successfully Advertise On Snapchat

Snapchat is a unique social platform that allows brands to connect with a younger, mobile-first audience in a creative and engaging way. Advertising on Snapchat can help brands build awareness, drive engagement, and increase conversions, but to do so effectively, it’s important to understand the platform’s unique features and user behaviors. Here are some key […]

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Hands typing on a laptop with digital icons representing web design elements like coding, image optimization, and SEO, illustrating the process of building a website for optimal user experience (UX) and search engine optimization (SEO).

The Role Of User Experience (UX) In SEO Rankings: How To Optimize Both

User Experience (UX) and Search Engine Optimization (SEO) are often discussed as separate digital marketing elements, but their roles are deeply interconnected. A seamless, engaging user experience can directly impact how search engines rank your site, influencing metrics such as page load time, bounce rate, and mobile responsiveness. Businesses that focus on improving UX often […]

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