Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

Caledonia Haulers, Industry Leader in Bulk-Liquid Food Transportation, Launches New Website with a Secure Online Application for Drivers

New website designed and developed by The BLU Group – Advertising and Marketing, strengthens Caledonia Haulers’ brand, highlights service offerings, and allows drivers to apply online.

Caledonia Haulers, Caledonia, MN, recently launched their new website to help strengthen the company’s brand nationally, grow their business in the bulk-liquid food industry, and recruit quality over-the-road drivers. The new website, designed and developed by The BLU Group – Advertising & Marketing, includes a secure, custom application that allows prospective drivers to apply online 24/7 for the many opportunities that Caledonia Haulers has available.

“Caledonia Haulers has grown from just hauling canned milk to now transporting dozens of food grade products including milk, cream, juice, water, corn syrup, yeast, yogurt, liquid smoke, and more” said Tony Roberts, President and Brand Builder at The BLU Group. “They haul to all 48 states and Canada and have trucks in Florida, New Jersey, and California every week. Future growth plans include a second Midwest terminal and the new website and accompanying marketing should help accomplish this goal sooner.”

In addition to the new online application and detailed information on Caledonia Haulers’ capabilities, the website offers used equipment for sale, including high-quality trucks from Peterbilt and Freightliner.

To view the new website and learn more about Caledonia Haulers, visit

About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a full-service ad agency focused on strengthening their clients’ brand and growing their clients’ business. This forward-thinking company specializes in: Market Research, Branding, Marketing Strategies, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

For more information visit or connect with them on Facebook and Twitter.