Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

Hot Spring Spas and Pools, La Crosse, Wisconsin, Selects The BLU Group Advertising and Marketing to Develop Inbound Marketing Programs

Full-service advertising agency based in Onalaska, Wisconsin chosen to develop and manage social media marketing, e-mail marketing, website development, and search engine optimization campaigns.

The BLU Group Advertising and Marketing( was recently chosen as Hot Spring Spas and Pools‘ ( marketing partner. The BLU Group, based in Onalaska, Wisconsin, was selected based on their extensive experience with inbound marketing programs and in-house social media marketing division.

In addition to developing and managing a comprehensive social media marketing plan which includes daily posts, follow-ups, and relationship development on facebook, Twitter, Pinterest, and Google Plus, Hot Spring Spas and Pools will be relying on The BLU Group to strengthen their website design, create new content, and optimize the website for search engines. A new blog will be developed to provide visitors with tips and tools to maintain their spas and pools and an e-mail marketing program will be implemented down-the-road to keep people informed about specials, new arrivals, and ideas to create the perfect oasis at home.

“Our agency is extremely excited about having the good fortune to partner with such a great company” said Tony Roberts, President at The BLU Group Advertising and Marketing. “An enormous opportunity exists for their brand to use some proven tactics and our team’s experience to increase their reach and overall exposure within the marketplace” said Roberts. “Our inbound marketing strategies are centered around drawing the right people in, providing them with quality information, and engaging with them on a consistent basis.”

To learn more about Hot Spring Spas and Pools in Onalaska, Wisconsin and see their large selection of pools, spas, saunas, and pool tables, visit them online at

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit or connect with them on Facebook and Twitter.