Lucy has a degree in graphic and web design from Alexandria Technical College in Alexandria, MN. In addition to being an experienced designer for traditional media, Lucy has been designing and developing websites since joining BLÜ and continually educates herself with new trends and techniques in the worlds of print and web design.

6 Quick E-Mail Marketing Design Tips

Free Shipping Notre Dame E-announcement designed for WinCraft.Lately I have been designing a lot of e-mail marketing materials and thought I would share some tips to designing an effective e-newsletter and/or e-announcement. I pared them down to six quick tips you can use right away.

Tip 1: Remember your audience. Always keep your audience in mind when designing and building your e-newsletter or e-announcement. For example: what colors and images should you use, how should the copy sound, how will this be mostly viewed (on a phone or on a computer).

Tip 2: Keep it clean. Keep your design clean and simple, you don’t want to make it too busy and overwhelm the reader. Break up your information to make it easier to read and view. One way to do this is to divide the space, maybe use a multi-column layout over a one-column layout.

Tip 3: Pull your audience in with headlines and great copy.Write concise but attention grabbing headline(s) with to-the-point body copy. Guide your viewer with bolded, colored, or a different font for your headlines. In an e-announcement, pull out pieces of your body copy to be highlighted in some way by bolding, italicizing, colors, etc.

Tip 4: Attention grabbing images. Pick images that not only go with what has been written, but that also speak to your audience. You need to grab their attention and draw them into the content of the e-newsletter or e-announcement.

Tip 5: Link text and images. Within your copy, add links (where it makes sense) to various places of your (or the client’s) website. These links will help drive traffic where you want it to go; possibly even to places the reader hasn’t been to before.

Tip 6: Include social media! Have social media links to your or the client’s Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Flickr, etc. pages included somewhere in your e-newsletter and/or e-announcement. These links help drive traffic to those pages introducing people to these different outlets that they may have not seen or used before. This also increases the possibility that there will be new Likes and Followers to these accounts.

These six tips will help you get a great start on any e-newsletter or e-announcement. And don’t forget, the three most important components of any successful campaign, and in order of importance: List, Offer, Creative. Need help? Give us a call at (608) 519-3070.