Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

WinCraft Partners with The BLU Group Advertising and Marketing for 2013 Corporate Catalog Development

Industry leader in licensed retail and promotional products chooses Onalaska, Wisconsin based advertising agency to design, develop, and manage their new 2013 corporate catalog.

The BLU Group Advertising and Marketing (TheBLUGroup.com) is proud to announce that their ad agency was selected by WinCraft (WinCraft.com) to develop one of the company’s primary sales tools – the 2013 corporate catalog. The new catalog was completed earlier this year and serves as a key resource for WinCraft’s growing retail customer base throughout the United States. The catalog features officially licensed new products, best sellers, and all-time favorites for sports fans from their favorite teams.

The BLU Group partnered with WinCraft’s Winona, Minnesota based marketing team in all facets of the catalog’s development. Fresh new layouts combined with just enough copy to help tell the WinCraft story and promote the individual product lines made for a strong foundation. New photography and a custom printing process added the final touches to help increase the effectiveness of this 52-year-old company’s marketing staple. The 60-page catalog was printed by La Crosse Graphics (LaCrosseGraphics.com), La Crosse, Wisconsin.

“We are very excited to have this opportunity to partner with such a great, local, nationally-known company”, said Tony Roberts, President at The BLU Group Advertising and Marketing. “Our team has developed catalogs for other national brands such as Betty Crocker, NEBS, and Hickory Farms and this past experience was integral in winning this relationship.” said Roberts. “The WinCraft team and the decades of experience that they brought to the table combined with our creativity and dedication to proven processes made for a very nice final product.”

The BLU Group will also be partnering with WinCraft on their new e-mail marketing campaigns. These campaigns, started in January 2013, will consist of special offers on specific product lines to highly-targeted segments within WinCraft’s customer database. The agency will handle all design, copywriting, and programming for this sales-driven marketing tactic.

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.