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For a long time now, video has been, and continues to be, the most popular and compelling kind of content among consumers, and this fact hasn’t escaped marketers’ notice. According to Wyzowl’s report, “The State of Video Marketing 2022,” 86% of businesses surveyed have incorporated video into their marketing strategy, and yet 16% have not […]

It’s now well recognized how difficult the pandemic has been for workers. A Conference Board survey of workers from September 2021 found that more than three-quarters of US respondents reported stress and burnout as big challenges to being at work, versus 55% six months earlier. And working hours have risen higher during the pandemic than they have in […]

For many entrepreneurs, marketing can seem overwhelming, with more questions than answers. Where should we start? How much money should we spend? Should we hire an agency or keep things internal? How will we know if we are getting a return on our investment? The thought of it alone can be exhausting. For a startup, […]

Do you have a small- to medium-sized business (SMB)? No matter what your business objectives are, you need an effective marketing strategy to achieve them. 81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. 71% felt their marketing strategy was critical to the survival of their business. Lets […]

With the approaching deadline for a cookieless Google world and the disrupted ad tech and privacy landscape, it’s no surprise that marketers are reevaluating the future of their digital strategies. Many are shifting their marketing resources to organic marketing—a cost-effective digital marketing strategy that can drive long-term ROI and results. What Is Organic Marketing? Organic marketing is […]

It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their short attention span whisks them away. Are you up for the […]

Marketing on a budget remains a challenge for many small businesses. This article explains the benefits of blogging and how to create a successful business blog. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% […]

The significance of social media for digital marketing is undeniable. While over 92% of companies in the US include social media in their marketing strategy, increasing the conversion rate on social media is an ever-present challenge for marketers. You can imagine the competition you’re in to grab the attention of your target audience and convince them of […]

Making small changes to your WordPress site can significantly increase your SEO. If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. Make Sure […]

Gathering and analyzing data on consumer behavior and feedback is key to creating advertising and marketing content that resonates with target audiences. Once agency or in-house marketing teams have this needed information, they can craft ad copy, emails, blog posts and other content to draw prospects into their sales and marketing funnel, then A/B test […]