Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]
Google and Siri may have started voice search, but Amazon Echo really got the ball rolling. When it was launched in 2015, it was seen as a fun voice recognition gimmick that everyone would want for a few months before forgetting all about it. Yet this turned out to be no Furby. In December 2016, […]
Facebook has spent the better part of a year copying key aspects of Snapchat’s products; now it seems Snapchat is returning the favor. The “camera company” announced earlier this week that it is revamping the way users search for Stories—the daily photos and videos that people and brands post to their accounts—as well as opening up […]
Video Transcript: Hi, my name is Amanda Maurer and I am the Social Media & SEO Strategist here at The BLU Group – Advertising & Marketing. Today I will be talking about 4 tips to enhance your business’ social media profiles. All social media strategies need to start with the optimization of your social profiles. Your profiles are usually […]
A/B testing is a great way to find out what converts. You choose one variable to focus on, and send two different versions to discover what increases email opens, clicks, sales, and more. You never know what could lead to off-the-charts conversions. In this post, you’ll learn nine different A/B tests you can run in […]
1. Change Your Environment The very first thing I do when I feel uninspired is to change my physical environment. While routine can be a great thing for personal productivity, sometimes it can kill your creative spirit. You get too used to the way things are and need a change to spark new thoughts and ideas. If that […]
This discreet – and surely underused- feature on Facebook pages lets you invite people who liked your posts to also like your page. Here’s how: To access this feature, simply click on the number of likes under any post on your page. You’ll automatically get a list of every user who has liked the post, and, […]
Online video has become the medium of choice in the digital marketing world. Together, Facebook and Snapchat rack up 8 billion daily video views. Jumping on this online video marketing bandwagon can be a daunting affair though. Many businesses are put off by the prospect of investing in an unfamiliar medium and having to produce regular […]
Instagram slideshows are officially here to change the game. By now, your Instagram feed is probably filling up with people eagerly testing out the new slideshow feature, which lets you combine up to 10 photos and videos into a single post. The idea is that when you have multiple images from one event and can’t decide which […]
Hashtags used to be originally exclusive to Twitter, the trend soon caught on to other social platforms. Now hashtags are most commonly used on Instagram and Twitter. There are over 300 million people worldwide who login to Instagram every month, and around 284 million who use Twitter. Originally, hashtags were crafted to make conversations and topics ‘discoverable’ […]
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