A/B testing is a great way to find out what converts. You choose one variable to focus on, and send two different versions to discover what increases email opens, clicks, sales, and more. You never know what could lead to off-the-charts conversions. In this post, you’ll learn nine different A/B tests you can run in […]
1. Change Your Environment The very first thing I do when I feel uninspired is to change my physical environment. While routine can be a great thing for personal productivity, sometimes it can kill your creative spirit. You get too used to the way things are and need a change to spark new thoughts and ideas. If that […]
This discreet – and surely underused- feature on Facebook pages lets you invite people who liked your posts to also like your page. Here’s how: To access this feature, simply click on the number of likes under any post on your page. You’ll automatically get a list of every user who has liked the post, and, […]
Online video has become the medium of choice in the digital marketing world. Together, Facebook and Snapchat rack up 8 billion daily video views. Jumping on this online video marketing bandwagon can be a daunting affair though. Many businesses are put off by the prospect of investing in an unfamiliar medium and having to produce regular […]
Instagram slideshows are officially here to change the game. By now, your Instagram feed is probably filling up with people eagerly testing out the new slideshow feature, which lets you combine up to 10 photos and videos into a single post. The idea is that when you have multiple images from one event and can’t decide which […]
Hashtags used to be originally exclusive to Twitter, the trend soon caught on to other social platforms. Now hashtags are most commonly used on Instagram and Twitter. There are over 300 million people worldwide who login to Instagram every month, and around 284 million who use Twitter. Originally, hashtags were crafted to make conversations and topics ‘discoverable’ […]
Video Transcript: Hi my name is Amanda, and I am the Social Media and SEO Strategist here at The BLU Group – Advertising & Marketing. Today we are going to talk about 3 SEO mistakes that your business’ website might be making that may be drastically effecting your growth and reach to potential customers. For […]
The Super Bowl is the most-watched show on television every year and there’s no close second. An audience of over 100 million people, tuned in to watch the Atlanta Falcons and New England Patriots in Super Bowl LI. Advertisers pay huge amounts of money to get commercial time. So in case you’ve missed the best commercials from […]
Does your business have a blog? Blogging sometimes gets overlooked by business owners because they think, “I have an awesome website, and I’m active on social media, why do I need a blog?” That is why I am writing this post today. Here are the top reasons why your website should have a blog: 1. […]
Is your website missing out on opportunities to reach new customers and clients because of your page title tags? There’s a strong possibility that it could be. First off, what is an SEO page title? On your website, the page title tells Google and visitors what the page they are landing on is about. It’s the […]
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