It’s time to get your local business in on the Halloween action. After all, by the very nature of trick-or-treating, Halloween is all about bringing the neighborhood together. Here are some fun Halloween marketing ideas for small businesses. Dress Up Your Store You don’t have to be selling costumes to deck out your store for […]
E-mail is one of the top ways to reach customers and prospective customers. There are many different ideologies when it comes to the most effective email marketing techniques, but there are some tried and true basics that apply across the board. I’ve tested several strategies over the years managing the email newsletters and lists for […]
The best in the business launched marketing campaigns around this summer’s Olympic games. Not only are they fun to watch, they can teach us smaller businesses how to draw the same emotions out of our potential customers. #1. Coca-Cola This Olympic season, Coke screened their famous Super Bowl commercial “Together is Beautiful” in conjunction with […]
Going into this experience I really had no clue what to expect. Since I had just finished up my Freshman year at the University of Minnesota Twin Cities, I was (and still am) unsure of what I want to do with the rest of my life. In high school I was very involved in DECA and I […]
Even if you have heard about Google+ (read as Google Plus), you may be asking yourself what the point is of investing time and money into another social network, especially when sometimes it seems that nobody else is using it anyway. But if you have a small to medium business, here are some important reasons […]
Your LinkedIn company profile has been created, but now you are having trouble attracting followers. Growing your LinkedIn presence all comes down to two main strategies: promoting your page and producing engaging content that drives shares and increases your visibility. But you must do both strategies, doing one of these without the other, will result in […]
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect. Instagram is positioning […]
:Within the last few months, we’ve been involved in helping a lot of companies give their brand an identity with a new logo design. One of the most recent logos I worked on was for Jenny Wren – Hopyard & Brewery, a new business in Wisconsin. After the kick-off meeting with our client to go over […]
Pokémon Go is a phone app that allows players to digitally catch and train Pokémon in “real life.” The app was released on Wednesday, July 6th, and has dominated our streets, filling them with “trainers.” If you do not know anything about Pokémon, please begin at section A to learn about the background. If you […]
For most small businesses, local positioning and optimizing your business for local seo is very important. Check out this article, 4 Effective Local Positioning Strategies You’re Overlooking, for a few great tips on how to take advantage of your local listings and truly get in front of your customers online. If you’re not getting in front […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
