Taking time to step back from what you’re working on can make a big difference not only on your mental state but also your health. I try and take a break from sitting at my computer once an hour to stretch, walk around, and take a break from looking at a screen. I’ve heard that […]
Each one of us in the business world interacts with numerous people every day; from vendors and prospects, to customers and co-workers. Meetings are held and decisions are made, and most of the time, we hope each project that comes from it will turn-out as planned. However, all too often as an Account Executive at […]
Last weekend my husband and I went to the Steamboats Days car show in Winona, Minnesota. We love going to car shows – my husband for the cars and what’s under the hood and me, a graphic designer, for all the different designs, shapes, sizes, and colors. I particularly love the beautiful Bel Airs and […]
I recently took a family trip to San Francisco. While on vacation I encountered an interesting business that was purchased by Starbucks for $100 million, La Boulange Café and Bakery. I came across the neighborhood bakery the first day of the trip and soon found out that the quaint French pastry shop with delicious salads, […]
Pinterest, currently the 3rd most popular social media site on the web, is driving in more referrals than Google+, LinkedIn, and YouTube combined. Product-based companies everywhere are jumping on board the Pinterest train to showcase their products and drive users to their websites. Service-based companies, however, are hesitant to use Pinterest. How can a business […]
New and existing clients’ brands to benefit from 24/7 management of social media networks and campaigns. Facebook, Twitter, Google+, Pinterest, and YouTube to serve as primary outlets. The BLÜ Group – Advertising and Marketing (TheBLUGroup.com) is proud to announce the hiring of Liz Johnston, Social Media Maven. Ms. Johnston joined the team on May 21, […]
When I see a label it doesn’t just help me decide if I want that product or not, it also inspires me with how it was designed. The shape, color, texture, imagery, and paper all play a part. Take beer labels for example. When I go shopping or out to eat, if I don’t know […]
Since July 2007 when Mad Men first premiered on AMC and Don Draper and Peggy Olson stole the hearts of millions of viewers, ad agencies across the nation held their breath at the potential backlash of stereotyped ad men (and women). Five years, fifteen Emmys and four Golden Globes later, Mad Men’s success has helped […]
Multi-tasking has become a way of life for many of us and with our responsibilities pulling us in many different directions; it’s easy to become overwhelmed. As an Account Executive at an advertising agency, I manage anywhere from 15-20 clients on a daily basis and am juggling dozens of projects at any given time. Since […]
With the vast integration of social media into marketing, now more than ever it is crucial to remember that the main purpose of advertising should be to get people to JOIN your brand rather than just BUY your products. In fact, social media has actually facilitated the notion of joining a brand instead of merely […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
