Know What Needs To Be Done First Creative certainly is the engine that powers advertising, but many of us get so hung up on generating creative horsepower that we never ask ourselves, “Power for what?” What good is creative power, unless somebody knows where the client’s advertising vehicle is supposed to go, and steers it […]
An intern’s view of BLÜ Starting on your first day at kindergarten (or maybe even before) your whole life is centered on preparing for the real world. Your parents, teachers and even family friends will give you words of advice on how to become the best doctor, lawyer or even astronaut. I myself knew in […]
Why cheap or free usually costs much more in the long run. To me there are two definitions of a template. One is the kind that experienced developers build that is used to construct the design of an entire site. This is useful when you want to make a change to the site. There’s only […]
I have recently been working on a project which has stretched me as a designer in an area I thought I had quite a bit of expertise – fonts. The specific challenge is choosing a font for a new logo. I’ve spent a good amount of time studying and considering several options and I’m still […]
Whether you are a business professional, student, celebrity, or even a band member you are always in some type of spotlight. Always being looked at to uphold the brand you represent – your company, school, etc. This was really brought to my attention while I was at Rock Fest a couple weekends ago. While at […]
5 Tips to Help Get You On-Track…and Keep You There In an advertising agency we constantly are working to communicate our brand position and standards to clients, prospects, team members, and the public in general. But what about properly communicating these factors to vendors? As an Account Executive I work with different vendors every day […]
Color is everywhere, you can’t escape it – would you really want to? I love color, if you would look in my closet you would see an array of colors. However, I do have certain colors, a color palette, that I really like and wear often. Colors are not only important in clothing but in […]
Advertising on facebook or Running Your Own Promotion Which works best? This past week our company tested two methods to increasing the number of people that “Like” us on facebook and the results were over-whelming. Beginning on Saturday, February 26 we ran an ad on facebook promoting our business page. At the time we had 225 […]
The first impression is the most important. Why rush it? We see it all too often. A new business opens and the customer experience is less than spectacular because the business has to open ASAP to make some money. I recently visited a new sports bar that opened a couple months ago. It received the […]
Companies are trying to rip you off! This plain and simple truth refers to your domain names. Every now and then our clients receive letters in the mail (click here for example) from various companies telling them their domain(s) is about to expire. Although this notice comes from a legitimate company and the domain may be set […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
