Business travelers want to know what that new cell phone can do for them when they are traveling, not how it works. Teenagers want to know what new games are coming out for Wii this year, not how a Wii electronically reads a game. Tourists want to know what foie gras tastes like, not how you made it. This comes down to benefits. What is your product doing for […]
Most restaurants’ food is alright. Most retail outlets’ customer service is alright. Most musicians’ live performance is alright. What does it take to make something more than alright to you? Are the customer’s expectations too high? What does it mean to be alright? Alright is not bad, it can actually mean good. But what it […]
You just had a great idea. Now what? Your new innovative product hit the shelves today. What about tomorrow? The statewide conference that you organized and hosted ended 15 minutes ago. Do you just go home now? If you do something great, you should do something great again. In order to do this focus on […]
A friend asked me this just the other day. He wants to get into financial planning, but really big. He has applied for countless jobs online and nothing has come about. He lives in his parents’ basement and loves the “cush” lifestyle. Where are his big dreams hiding? Another friend wants to be extremely rich […]
So I am at the store yesterday picking up a few daily items: shampoo, dental floss, and toothpaste. I get to the dental floss aisle, which took me about 15 minutes to find due to the size of the super store I was shopping at, and the first thing I thought was: I have around […]
“Live as if you were to die tomorrow. Learn as if you were to live forever.” -Mahatma Ghandi If you know that this will be the last time you are going to be doing something make it worth it; it’ll pay off. If your business is moving across the country and you know you have […]
“The best pizza in the world!’ “#1 in quality” “We do our best for you.” If you had to do one or the other, you are better off doing than saying. The problem with most businesses is that they come up with a self-righteous slogan before their doors even open. You are better off using […]
If you could pay a dude $10 for the day to hand out flyers for you, would you? How about if he had 2-inch long finger nails and no shoes? Probably not. Don’t settle for something because it is inexpensive and easy. Inexpensive and easy is sloppy. It scares people away because it shows that […]
If you know the next step to take people will follow you. This will make you look like you know what you’re doing, because you do. You have already planned out what will happen next and how it will happen. This is what separates the achievers from the doers. Many people will do something but […]
Have you seen the new Droid phone from Verizon? Looks pretty sweet and it probably is. But I have a real problem with their ads. They differentiate their phone by stating, “Droid does…in a world that doesn’t” I thought about that for a second and then became pretty offended. Are they calling me lazy? Are […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
