The first impression is the most important. Why rush it? We see it all too often. A new business opens and the customer experience is less than spectacular because the business has to open ASAP to make some money. I recently visited a new sports bar that opened a couple months ago. It received the […]
Companies are trying to rip you off! This plain and simple truth refers to your domain names. Every now and then our clients receive letters in the mail (click here for example) from various companies telling them their domain(s) is about to expire. Although this notice comes from a legitimate company and the domain may be set […]
This is something that we see a lot where people set up a fan Page and then they want to promote different aspects of their business and they use the wall as their method to get the word out. The reality is Facebook has an algorithm called EdgeRank that determines what actually gets shown to […]
Electronics Expert Turns Publisher With Multichannel Net Packed With Original Content — and It’s Seeking Ads By Natalie ZmudaPublished: January 03, 2011 NEW YORK (AdAge.com) — The press corps at this year’s Consumer Electronics Show may find themselves jostling for soundbytes and product demos on the Vegas strip with video crews from Best Buy. Yes, the retailer […]
Popularity on Twitter or Facebook Is Just That; It’s the Ability to Drive Behavior That Matters By Matthew Creamer Published: January 03, 2011 Matthew Creamer Since Malcolm Gladwell began popularizing his “Tipping Point” theory 14 years ago, marketers have fantasized about a world in which they can identify a small number of influential folks who can credibly, […]
Local Industry Group Hits Up High Schools to Pique Youth Interest in Marketing By E.J. Schultz Published: January 03, 2011 MINNEAPOLIS (AdAge.com) — Jamir Hopson always thought he wanted to be a cop. “I like to work with people,” said Mr. Hopson, a high-school sophomore from Minneapolis. “I wanted to stay connected” with people in the neighborhood. […]
Goldman Sachs Gives Facebook Mega-Funds Posted by Michael Learmonth on 01.03.11 @ 12:09 PM Goldman Sachs thinks Facebook is more than an Internet phenomenon — it’s a real business worth more today than Internet stalwarts like Ebay and Yahoo, as well as Time Warner and Boeing. The New York Times reported the company is raising another $500 million, $450 […]
Electronics Show Draws Advertisers by Michael Learmonth Published: January 03, 2011 NEW YORK (AdAge.com) — The slow collision and then merger of media and tech has been underway for more than a decade, and it’s playing out again at the Consumer Electronics Show, which has become a required stop for media, agencies and, increasingly, brands. For tech […]
Book of Tens: Best Covers Say What You Will about Print, but the Medium Can Still Deliver a Great Image ELLE January: Lady Gaga You’d think Lady Gaga covers would be easy, given her natural grandiosity, but the potential she provides and, of course, the glut of competing Gaga covers probably make them harder than […]
From the Roaming Gnome to the Mucus Monsters NEW YORK (AdAge.com) — Icons and made-up characters have long been counted on to sell brands so it’s no surprise the first decade of the new millennium ushered in its own crop of memorable mascots. Here, Ad Age staff brainstormed what we deem to be the 10 […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
