Book of Tens: Campaigns Creativity Loved A Space Chimp, a Good-Smelling Man and a World Cup Anthem Are Among 2010’s Memorable Efforts OLD SPICE: The Man Your Man Could Smell Like/Responses It wasn’t just “Hello, ladies!” but “Hello, everyone!” Wieden & Kennedy’s pop-culture-infiltrating commercial and the “Responses” follow-up capitalized on the beloved Isaiah Mustafa’s […]
Tony Roberts President/Team Leader, The BLÜ Group – Advertising & Marketing Past national clients include NEBS, Betty Crocker, and Hickory Farms No. Direct mail is not dead. It should still be included as an option for clients who are looking to target specific individuals in a traditional manner. Not every client is prepared to take everything online […]
In last night’s Mad Men episode SCDP learned that Lucky Strike was moving on to another agency. Roger Sterling, head of account services, sat on this news and had no real plan regarding how to deliver it to his team. It wasn’t until a rival AE dropped the bomb on an agency employee that it […]
Standing in the shower this morning I was thinking about all the RFPs our agency received this year. E-mail after e-mail with 30-40 page attachments asking for everything from how many freelancers we use and building a tentative schedule (without any understanding about the process) to a built-in rating system that had nothing to with […]
You’re the boss. What’s your system? If you don’t have one, create one. Everything should have a place and there should be a certain way of doing things to maximize efficiency. The best part, you get to create that system for yourself. If you have a method of saving files on the office shared folder, […]
One of the easiest things to do to get press is to go get it yourself. If your company is hosting a benefit dinner for charity with elected officials, business executives, philanthropists, school officials, and local celebrities write a press release and send it out to every media outlet in the city. Then follow up […]
Telling people, “Buy my pizza, ’cause it’s the best pizza in town” does not work; there is no message. There is no story. There is no connection. Crafting the message is making it the best pizza in town. The best pizza in town is subjective. The message makes people think it is the best pizza […]
You want your business to be huge. You want it to dominate the industry. But do you want to do what it takes to get there? You have to build a community of employees, distributors, manufacturers, customers, and other businesses. You have to focus on the day-to-day activities that make this community tight. You have […]
I was talking to my mother today while eating a cinnamon gummy bear. I asked her, with the intention of making a joke of her old age (I have to push my mom’s buttons, it keeps me entertained) if they even had gummy bears when she was a kid. To my surprise, she said, “No, […]
Perfection does not exist. And if you say that you have found perfection, then you might as well quit because what else is there to do? Perfection should be a mission, not a checkpoint. Mistakes should be motivation and opportunity, not a failure. The moment you think you are perfect is the moment you trip […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
