Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

The BLU Group – Advertising and Marketing Designs and Develops New Website for the Northern Elite Football League to Engage Fans and Empower Teams

La Crosse, Wisconsin-based advertising agency uses intuitive programming and customized content management system to increase website usability and efficiency through multiple user access points and automatic updates.

The BLU Group – Advertising and Marketing recently designed, developed, and launched a new website for Northern Elite Football League (NEFL), an Adult Amateur Semi-Pro Football League serving Minnesota and Wisconsin. The new website strengthens the NEFL brand through strong graphic elements, new photography, and individual pages to promote the league’s teams. In addition, the website was developed with a customized content management system that has the capability to be managed by multiple users who have differing access privileges and updates key statistics throughout the site when changes are made.

The Northern Elite Football League joined forces with The BLU Group to enhance the NEFL brand and fan experience by delivering easy access to team schedules, providing up-to-date rankings of statistical leaders, and creating a more cutting-edge image that represents who they are and who they appeal to.

“The Northern Elite Football League is all about fun, entertainment, and football.” said Tony Roberts, President and Brand Builder at The BLU Group – Advertising and Marketing. “The new website brings these elements to the forefront and provides fans the information they have been looking for,” said Roberts. “But the real magic happens on the back-end and we are pleased that each team has control of their content.”

The new website for Northern Elite Football League can be found at http://www.NorthernEliteFootball.com.

About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a forward-thinking, full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.