BLU Launches Social Media Marketing Division

Small and medium sized businesses taking advantage of ad agency’s social media management capabilities to grow their business and stay connected.

The BLU Group Advertising and Marketing ( launched its Social Media Marketing division earlier this year to address a growing need for businesses to connect and engage with fans, followers, customers, and prospects. Social media is the fastest growing media platform for businesses to deliver their message and engage directly with their customers. Social networks like Facebook, Twitter, and Google+ allow for conversations between the consumer and a business, generates traffic to a business’ store and website, and helps build profitable relationships with customers and prospects. The most important reality for businesses to be aware of when utilizing this great resource is that quality is king and engagement is essential.

“To engage your fan base, you need to send out quality information and you need to do it at the right times” said Tony Roberts, President at The BLU Group. “Figuring out when, what, and how often to post content, what social media platforms are best for your company to utilize, who to engage with and how to do it, handling criticism and complaints, and determining what strategies are working to accomplish your goals, are all part of everyday considerations when running a social media campaign” said Roberts. “This may seem overwhelming, especially with the numerous responsibilities and tasks associated with running a business.”

The BLU Group is experienced with managing numerous social media campaigns and running all aspects of their clients’ social media programs. Based on the nature of the business and its goals/objectives, the agency develops custom strategies and tactics to reach those goals. They handle everything from set-up, clean-up, day-to-day postings, interactions with fans/followers, growth, maintenance, statistical analysis, and follow-up of the overall campaign. The BLU Group has experience working with all social media networks with a focus on: Facebook, Twitter, Pinterest, Google+, LinkedIn, Flickr, and YouTube.

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit or connect with them on Facebook and Twitter.