Sullivan’s Supper Club Has Record Year
New marketing strategy credited with long-standing establishment’s success.
Like many companies during the recession, Sullivan’s Supper Club based in Trempealeau, WI, has not experienced stellar sales over the past couple of years. That was until they hired The BLU Group – Advertising & Marketing to develop their 2010 marketing plan. The new plan which consisted of an updated logo, a new website, e-newsletters, direct mail, and a dedication to Facebook has helped Sullivan’s push sales higher than they have been in over a decade. The direct marketing campaign alone generated an 8-1 return on investment. A highly-targeted list, a great offer, and solid creative (including size and paper) all lead to this profitable outcome.
Since 1968, Sullivan’s Supper Club has been considered one of the finest restaurants in the area. Located next to Perrot State Park, Sullivan’s overlooks the beautiful Mississippi River in the historical town of Trempealeau. Just a 20 minute ride from La Crosse or Winona! A scenic setting is only one of the many wonderful characteristics Sullivan’s Supper Club has to offer. Their excellent service and delicious menu are what truly make them one of the best restaurants around. You can dine in, carry-out, or enjoy a cocktail on our beautiful deck overlooking the river. Visit www.SullivansSupperClub.com for more information.