For most small businesses, local positioning and optimizing your business for local seo is very important. Check out this article, 4 Effective Local Positioning Strategies You’re Overlooking, for a few great tips on how to take advantage of your local listings and truly get in front of your customers online. If you’re not getting in front […]
No matter what type of business you own or what industry you are in, staying up to date on what’s trending is very important. If you are in the food industry, you have to stay up to date on FDA regulations and new trends to better improve your products. If you are a local restaurant or business, […]
It’s easy to get stuck in a rut with your social media strategy, finding yourself posting redundantly, or carelessly, and not thinking about the effect it could have on your business. Kevan Lee wrote a post called, The Complete Social Media Checklist for Writing Winning Posts that is packed with great info and questions to ask […]
Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you. Even though your brand is ultimately determined by public perception, you can still influence feelings about your small business with the right strategy, visuals and messaging in place. […]
The reviews that your company is receiving could be affecting your business negatively. According to Zendesk, a customer service software platform, 88 percent of consumers have been influenced by an online customer service review when deciding what to buy. This is why it is very important to monitor and respond to the reviews that your […]
Last year, Google changed its algorithm to favor mobile-friendly websites in mobile search rankings. This update became known as “Mobilegeddon.” Now Google is taking it even further and really cracking down with another algorithm change that will increase the effect of its mobile-friendly ranking signal. Google wants to constantly be giving their users helpful, relevant answers when […]
LinkedIn has formed into more than just a recruiting platform, it now has over 240 billion business professionals utilizing it to connect with colleagues, employers, clients, and partners. It also a great platform to share and showcase professional achievements. Your LinkedIn profile is a place for you to build your professional brand, and because you are representing […]
While driving on a short stretch of Highway 16 in Wisconsin from Onalaska to La Crosse and on the return trip, you can count upwards of 80 billboards. The average person would be hard pressed to remember any of them. It’s not because they don’t see them, but rather almost all of them are horribly […]
Over the last 12+ years of running The BLU Group – Advertising and Marketing I have been fortunate to work with hundreds of small businesses and give presentations to hundreds more. During this time I have found that there is a common theme that ties them all together…a lack of time and a lack of […]
In this day and age, when a tragedy or crisis strikes, everyone knows about it almost instantaneously. When tragedies occur, whether they are international or within a smaller community, companies need to know when to show they care and when to be quiet. Last Thursday when Prince passed away, hundreds of brands quickly jumped on […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
