While driving on a short stretch of Highway 16 in Wisconsin from Onalaska to La Crosse and on the return trip, you can count upwards of 80 billboards. The average person would be hard pressed to remember any of them. It’s not because they don’t see them, but rather almost all of them are horribly […]
Over the last 12+ years of running The BLU Group – Advertising and Marketing I have been fortunate to work with hundreds of small businesses and give presentations to hundreds more. During this time I have found that there is a common theme that ties them all together…a lack of time and a lack of […]
In this day and age, when a tragedy or crisis strikes, everyone knows about it almost instantaneously. When tragedies occur, whether they are international or within a smaller community, companies need to know when to show they care and when to be quiet. Last Thursday when Prince passed away, hundreds of brands quickly jumped on […]
Did you know that about 30,000 sites are hacked a day? On average, a website is hacked every 5 seconds. Keep in mind – there is no such thing as 100% safe and secure. However, the more locked doors and walls put in place on your site, the harder it is to get into. In […]
Every so often, The BLÜ Group invites students to come visit our office and talk with us about working in the industry. A few weeks ago several students from Western Technical College joined our creative team to talk about what it’s like to work at BLÜ. This inspired me to write these 9 tips for […]
Nowadays, most businesses have a social media presence, whether it be on Facebook, Twitter, Instagram, LinkedIn, etc. However, sometimes the way that social media impacts your brand gets overlooked and your efforts do not affect your business positively. When social media is used right it generates traffic, builds brands and credibility, is a great PR tool, and […]
It’s not much of a newsflash that more and more consumers are viewing e-newsletters and e-announcements on their mobile devices, but are your e-mails mobile-friendly? Do you have a mobile strategy in place that ensures your users can always access your message and that it looks great? These are important questions to answer since about […]
As we enter our 12th year of helping businesses with all aspects of their advertising and marketing programs, we receive a lot of e-mails and phone calls from local, small businesses needing help building their brand and increasing their bottom line. Understanding that every prospect and client is unique and deserves a customized plan that […]
Twitter announced that they are might be planning to boost their character limit from 140 to 10,000, expected to happen sometime in March. This is a big move for Twitter, but is it the right move? Check out Jessica Guynn’s article in USA Today, “Jack Dorsey Hints Twitter to Lift 140 Character Limit” for more information about […]
Every year most of us pick our New Year’s resolutions based on what we want to change about our habits or lifestyles. What we don’t think about is resolutions for our marketing strategies! Brian Burt talks about some great new resolutions to add to our plans this year in his article, “Make These New […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
