Going into this experience I really had no clue what to expect. Since I had just finished up my Freshman year at the University of Minnesota Twin Cities, I was (and still am) unsure of what I want to do with the rest of my life. In high school I was very involved in DECA and I […]
Even if you have heard about Google+ (read as Google Plus), you may be asking yourself what the point is of investing time and money into another social network, especially when sometimes it seems that nobody else is using it anyway. But if you have a small to medium business, here are some important reasons […]
Your LinkedIn company profile has been created, but now you are having trouble attracting followers. Growing your LinkedIn presence all comes down to two main strategies: promoting your page and producing engaging content that drives shares and increases your visibility. But you must do both strategies, doing one of these without the other, will result in […]
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect. Instagram is positioning […]
:Within the last few months, we’ve been involved in helping a lot of companies give their brand an identity with a new logo design. One of the most recent logos I worked on was for Jenny Wren – Hopyard & Brewery, a new business in Wisconsin. After the kick-off meeting with our client to go over […]
Pokémon Go is a phone app that allows players to digitally catch and train Pokémon in “real life.” The app was released on Wednesday, July 6th, and has dominated our streets, filling them with “trainers.” If you do not know anything about Pokémon, please begin at section A to learn about the background. If you […]
For most small businesses, local positioning and optimizing your business for local seo is very important. Check out this article, 4 Effective Local Positioning Strategies You’re Overlooking, for a few great tips on how to take advantage of your local listings and truly get in front of your customers online. If you’re not getting in front […]
No matter what type of business you own or what industry you are in, staying up to date on what’s trending is very important. If you are in the food industry, you have to stay up to date on FDA regulations and new trends to better improve your products. If you are a local restaurant or business, […]
It’s easy to get stuck in a rut with your social media strategy, finding yourself posting redundantly, or carelessly, and not thinking about the effect it could have on your business. Kevan Lee wrote a post called, The Complete Social Media Checklist for Writing Winning Posts that is packed with great info and questions to ask […]
Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you. Even though your brand is ultimately determined by public perception, you can still influence feelings about your small business with the right strategy, visuals and messaging in place. […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
