One of the most tried and true forms of advertising is the print ad. As early as the 18th century, print ads in England were taking shape. Print ads not only convey a brands image, they offer a creative and unique way to reveal a new product or promotion. However, printing in advertising is not […]
Recently I updated our website with a new look that included a web font. Web fonts are great. They allow designers to carry over the look and feel of print pieces to the web. I have been using web fonts for a while on various clients’ websites. Body & Sol ABEE, Inc. Those web fonts […]
When LinkedIn went live in 2003, it made its mark as a place for professionals to network and job hunt. People signed up, posted their resumes and waited for good things to happen. Now the social networking site is evolving into a robust tool for helping individuals and businesses succeed. That’s right, businesses. There are […]
Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community. Twitter is an ideal tool to use to stay informed and to drive traffic to social properties. Most importantly, it helps you build relationships with like-minded people. Below are tips that enable you […]
When building or designing a new printed or online piece it is important to be as efficient as possible. This way you stay on or under budget and stay as stress free as you can. Even though each project is different, and there are different procedures for both web and print work, some parts of […]
As a web developer, I believe that all businesses should have a professionally designed, fully functional website that allows them to add and change their content and images easily. It’s also important to have great Search Engine Optimization (SEO) so they can be found by their prospects and customers. As a programmer, a custom content […]
Having a comments board on your website can be an effective way to drive traffic to your site. A board gives everyone with an opinion (read: everyone) an opportunity to share their two cents, often on whatever comes to mind. It creates a community. What makes comment boards so good at garnering hits is that people […]
I just finished a catalog project here at BLU. As with all design we do, it was branded in a style consistent the client’s brand message and image. It used appropriate fonts, colors, tone of copy, design elements, etc. – all based on their style. But how does a business get to the point of […]
Abstract or dead simple? Clever irony? Cute and playful? There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Yet, the stakes couldn’t be higher. A business begins with a name — the cornerstone of company […]
In real estate, the three most important things are location, location, location. And, the three most important areas to pay attention to in marketing today are automation, automation, automation. Here are the eight technologies that you can use in any size business to automate and organize your sales and marketing process. These recommendations cover every […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
