I have recently been working on a project which has stretched me as a designer in an area I thought I had quite a bit of expertise – fonts. The specific challenge is choosing a font for a new logo. I’ve spent a good amount of time studying and considering several options and I’m still […]
Whether you are a business professional, student, celebrity, or even a band member you are always in some type of spotlight. Always being looked at to uphold the brand you represent – your company, school, etc. This was really brought to my attention while I was at Rock Fest a couple weekends ago. While at […]
5 Tips to Help Get You On-Track…and Keep You There In an advertising agency we constantly are working to communicate our brand position and standards to clients, prospects, team members, and the public in general. But what about properly communicating these factors to vendors? As an Account Executive I work with different vendors every day […]
Color is everywhere, you can’t escape it – would you really want to? I love color, if you would look in my closet you would see an array of colors. However, I do have certain colors, a color palette, that I really like and wear often. Colors are not only important in clothing but in […]
Advertising on facebook or Running Your Own Promotion Which works best? This past week our company tested two methods to increasing the number of people that “Like” us on facebook and the results were over-whelming. Beginning on Saturday, February 26 we ran an ad on facebook promoting our business page. At the time we had 225 […]
The first impression is the most important. Why rush it? We see it all too often. A new business opens and the customer experience is less than spectacular because the business has to open ASAP to make some money. I recently visited a new sports bar that opened a couple months ago. It received the […]
Companies are trying to rip you off! This plain and simple truth refers to your domain names. Every now and then our clients receive letters in the mail (click here for example) from various companies telling them their domain(s) is about to expire. Although this notice comes from a legitimate company and the domain may be set […]
This is something that we see a lot where people set up a fan Page and then they want to promote different aspects of their business and they use the wall as their method to get the word out. The reality is Facebook has an algorithm called EdgeRank that determines what actually gets shown to […]
Electronics Expert Turns Publisher With Multichannel Net Packed With Original Content — and It’s Seeking Ads By Natalie ZmudaPublished: January 03, 2011 NEW YORK (AdAge.com) — The press corps at this year’s Consumer Electronics Show may find themselves jostling for soundbytes and product demos on the Vegas strip with video crews from Best Buy. Yes, the retailer […]
Popularity on Twitter or Facebook Is Just That; It’s the Ability to Drive Behavior That Matters By Matthew Creamer Published: January 03, 2011 Matthew Creamer Since Malcolm Gladwell began popularizing his “Tipping Point” theory 14 years ago, marketers have fantasized about a world in which they can identify a small number of influential folks who can credibly, […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
