Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

Features Sports Bar and Grill, West Salem, Wisconsin, Launches New Website to Highlight Special Events, Family Dining, and Sports-Driven Environment

The BLU Group – Advertising and Marketing chosen for website design and development to strengthen Features’ brand and drive more traffic to the website, sports bar, restaurant, and bowling alley. Social media, search engine optimization, and e-mail marketing to play a stronger role in 2012 to help achieve goals.

La Crosse, Wisconsin – April 20, 2012
Features Sports Bar and Grill (FeaturesSportsBar.com) selected The BLU Group – Advertising and Marketing to strengthen its brand and grow its business through the design, development, and optimization of a new website that highlights Features’ four key offerings – dining, bowling, sports, and special events. Additionally, Features has charged The BLU Group with leading its search engine optimization and social media strategies for the upcoming year.

“Features is known for putting together some of the most entertaining events in the area and it was important that the new website reflected this commitment to fun and excitement.” said Tony Roberts, President at The BLU Group – Advertising and Marketing. “In addition to having a fresh, unique look, the website was programmed to update the daily specials automatically for the dining, sports bar, and bowling sections so visitors are always aware of what’s going on that day. Early reviews indicate customers love the changes and are becoming more engaged.”

The launch of the new website represents the beginning of a more aggressive marketing strategy for Features Sports Bar and Grill. In addition to some of their tried and true methods including print and radio, the West Salem, Wisconsin-based business is dedicating more resources to social media, search engine optimization, and e-mail marketing this year.

About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a forward-thinking, full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.