Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

HorseSense for Special Riders, La Crosse, Wisconsin, Launches New Website to Bring Focus to Therapeutic Horseback Riding Programs and Volunteer Opportunities

The BLU Group – Advertising and Marketing chosen to strengthen the HSSR brand through website design, social media, and search engine optimization. New website to serve as primary source for program donations and volunteer coordination.

The BLU Group – Advertising and Marketing ( is proud and honored to announce they were selected by HorseSense for Special Riders ( to strengthen its brand and grow its organization through the design, development, and optimization of a new website and additional strategic initiatives.

The new website features content organized by volunteer opportunities, support and donation capabilities, and an events calendar to keep visitors up-to-date on future events. In addition, HSSR is partnering with The BLU Group to help develop and execute a social media and search engine optimization strategy for the upcoming year.

“HorseSense is a very special and inspirational organization, and we wanted that to be reflected in the new website.” said Tony Roberts, President at The BLU Group – Advertising and Marketing. “In addition to receiving a fresh look, the website includes a photo gallery displaying rider accomplishments, images of active and retired horses that capture their individual personalities, and touching testimonials from patrons.”

The new website launched just prior to the start of the riding season, so participants can take advantage of the online session registration. To learn more about this incredible organization, please visit Donations are now being accepted online.

About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a forward-thinking, full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

For more information, visit or connect with them on Facebook and Twitter.