Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

WeHaKee Camp for Girls Launches Inbound Marketing Campaign to Promote Special Offers for Summer 2012 Registration

All girls summer camp partners with The BLU Group – Advertising and Marketing to develop new campaign via social media, e-mail marketing, CPC, and link partnerships. Referral programs provide additional discounts for families and gift cards for girls and their friends.

WeHaKee Camp for Girls (, Winter, Wisconsin, in partnership with The BLU Group – Advertising and Marketing (, recently launched a new spring promotion to help increase camper registration for this upcoming summer and reward existing families and their daughters by providing discounts and gift cards. The program will provide families with a $100 discount on their registration fees and a $25 gift card to either iTunes or Justice will be given to their daughter(s). Participants can double their discount and gifts through WeHaKee Camp for Girls’ referral program.

“We wanted to create a unique offer for campers and their families as we make a final push towards the end of the registration season.” said Tony Roberts, President at The BLU Group – Advertising and Marketing. “This new promotion is a great way to reward loyal families and spread the word to others about how WeHaKee Camp for Girls can have a long-lasting, positive impact on a young girl’s life. We are proud to be associated with this organization.”

The campaign is being promoted via Facebook’s and Google’s CPC program with a majority of the message being spread via various social media networks, targeted e-mails, press releases, and link partnerships with complimentary websites. The offer, which is scheduled to end May 15, 2012, and the corresponding promotions, is the latest in WeHaKee Camp for Girls’ long-term inbound marketing strategy.

About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a forward-thinking, full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

For more information, visit or connect with them on Facebook and Twitter.